September 27, 2011 1 Comment
MarketingProfs is a virtual organization, and Ann has been involved for years in helping lead this widely-distributed group as it puts out a steady flow of solid content, organizes and runs conferences, services member needs, etc. It’s quite a challenge.
My co-host and co-founder of LeadershipChat Lisa Petrilli has a wonderful interview of Ann (Ann Handley’s Secrets to Successfully Leading Virtual Teams) where you can gain more particular insights.
In talking with Ann about this topic, what strikes me is this thought: Leading People Virtually is Leading People Really.
Whether you’re contained in an office, fully virtual, or in a hybrid environment, you’re leading people. The basic, foundational principles remain the same – communication, accountability, shared goals and purpose, clear lines of responsibility. And, with our maturing technology tools (on-line project management, video Skype, social media) it is more likely that we will increasingly grow comfortable with leading virtual teams – because we’ll have to.
Let’s face it – the old template of geographically-defined work places is going away for many areas of industry, especially the knowledge industry. Leading virtually is going to become, in many respects, the new normal. And it’s good to know that the core things that have always mattered in leadership carry right over – because people are people.
Ann has a lot more experience than most at this, and yet it boils down some very sensible themes. Although one aspect – leadership styles – should make for a very interesting part of the chat. Do you think introverts make better virtual leaders?
Join us Tuesday night at 8 pm ET as we explore this fascinating topic. You’ll find a smart, engaged group of growing leaders who want to share ideas and learn from others (including you!).
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