Rapid Market Research Firm

Do you have a short runway between right now and takeoff, when you’ve got to gather solid consumer insights quickly?

How about a market research firm that does both quantitative and qualitative data gathering and analysis at the same time, in the same place, with the same audience – dynamically iterating the message and interfacing with both client and agency throughout the process?

If that’s what you’re looking for (CPG, or Pharma) send a note to Steve Woodruff (swoodruff at impactiviti.com), the ConnectionAgent. I can refer you to just the outfit you need.

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Twitter Chat: Pharma + Social Media

On Tuesday, Sept. 21, at 12 noon ET, there will be a live Twitter chat about Pharma+Social Media, hosted by yours truly, Steve Woodruff, the Connection Agent.

Please join us! Here are a couple items to prime your discussion pump, esp. if you’re not involved with pharma currently. First, this helpful blog post by Abby Carr sketches out some of the challenges we all face in highly-regulated industries.

Second, this little video I created takes a more fun approach to the upside-down world of pharma social media (warning: if you are sipping coffee, you might snort it out your nose – just saying…):

To follow along (and participate!), you can go here: http://hashtagsocialmedia.com/live

or here: http://tweetchat.com/room/sm78

…starting at 11:55 am or so. Disclosure – if you’ve not done one of these chats before, the pace of information flow will get your blood pumping! Be sure to take your meds…

Thanks to Marc Meyer and Jason Breed for inviting me to lead this chat (this is #78 in their #socialmedia chat series!)

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Twitter: @ConnectionAgent | @swoodruff

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Can We Re-Make Business via Social Networking?

I think so. You?

Our goal should not be so small as to get corporations to adopt a social media strategy. That’s fine – but, frankly, I want to transform how business gets done. Who’s with me?

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Twitter: @ConnectionAgent | @swoodruff

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Social Media: Start Here

You are considering how “social media” fits into your current or future business strategy.

Or, you are already on board with social networking but have to convince colleagues or clients who are skeptical.

Here’s my advice: Don’t start with social media. Start with the much bigger trends, which are making social media inevitable.

It’s all outlined here: The New Normal: Networked Communications. This Slideshare explains that technology-fueled Trend Currents (not current trends!) are shaping society in such a way that the use of social media/networked communications is inexorable – and inevitable.

If you’re looking for help educating professional colleagues and clients about how networked communications are (inevitably) re-shaping business, let me know. That’s my consulting/speaking sweet spot.

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Twitter: @ConnectionAgent | @swoodruff

Connect with Steve Woodruff

[This post is the summary of a series of posts, each covering a certain aspect of the topic: see part 1, The New Normal; part 2, The New Normal is the Old Normal; part 3, The Microphone is Mine Now; part 4, The Incredibly Shrinking Middleman; part 5, Someone Took Down the Fences, part 6, The New Digital Neighborhood; and this final post – Social Media: Start Here]