January 30, 2013 4 Comments
In this introductory post, I opened up the idea of potential business opportunities that exist by thinking of The New Intermediation.
Briefly, we need to see that there are huge needs at the intersection of loads of “stuff,” which need to be translated into strategic business directions and deliverables. Graphically pictured:
Now, let’s consider one of those new intermediation roles: Curation.
In this case, the Big Pool is information. We live in an age of information overload (getting exponentially worse), and no-one in an important business role has the time to keep up with it; let alone know how to filter, process, and assemble it into a strategic roadmap.
Enter the curator. Filter, process, assemble, deliver/present.
In the early days of social media and blogging, first-movers got into the curation business by assembling information resources and making money by advertising, or by selling subscriptions. Nowadays, there’s a ton of on-line noise (including information-assemblers), but there are still many opportunities to add value by curating targeted business information for an audience that needs it, and is willing to pay for it.
A curator may make money directly by selling the information, or, by selling some other valued service that becomes known because a free (or low-cost) curation service drives awareness and credibility. This latter approach is one I followed in establishing my pharmaceutical consulting practice.
In ancient times, Reader’s Digest was an example of curation. In more recent days, Marketing Profs is a great example of an on-line version. But this role can also be adopted by a solopreneur with deep domain knowledge and experience. If you know where to find things in the deep pool, AND you are aware of the related business intelligence needs, you can become a valued intermediary. Opportunity knocks!
What are some other examples of curation intermediaries (people or businesses) that you know of or rely on?