Book Review: The New Small

I’ve been reading through Phil Simon‘s latest book, The New Small, and it’s a keeper.

There’s a revolution going on in small businesses these days, and it is being enabled by low-cost, high impact new technologies (note: I have built my business on the approaches Phil outlines, so this is not just theory!). Phil outlines the Five Enablers in this volume, and gives a series of case studies showing how progressive and nimble businesses have employed things like cloud computing and social networks to advance their goals quickly.

Here is my video review of The New Small:

Learn more about Phil, and The New Small, here at his website ( I met the guy for lunch, where he handed me the book – he’s a high-energy, engaging, likable fellow with some important perspectives.

For two weeks, I struggled to identify the stylistic difficulty I was having with the book. I’d read a chapter, put it down feeling a bit overloaded, stymied at every attempt to put into words why that was so. Concept, message, author – liked them all. Content – solid. Finally, it came to me – the book felt overstuffed, like a suitcase that had 30% too many items of clothing in it (ever done that?). It was packed very tight, and didn’t have an easy flow for this reader. This is purely an editing and writing style issue – and, it may be more of a personal reflection than anything else (plus, I’d rather get a book that had too much to say than too little!)


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to Book Review: The New Small

  1. Pingback: Free Books – Tonight Only! « Connection Agent

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