July 29, 2009 4 Comments
Almost exactly a year ago, I asked the question on this blog why trucks aren’t used more for advertising. All that empty space, those rolling billboards capturing countless eyeballs…seems like a no-brainer.
Yesterday, while enjoying dinner with my extended family in a bayside restaurant, I saw one way a company is doing this – NJMobileMedia.com has this truck driving around with (scrolling) billboards on both sides and the back. I’m not convinced that the truck carried anything but the ads, but they clearly got people’s attention, if only for the novelty factor.
Since this is not an Al Gore-approved blog, I won’t bring up any issues about the carbon footprint of mobile advertising (Al’s Gulfstream flights and palatial mansion have a much larger carbon footprint than this truck, I imagine), but I do think that certain platforms – like trucks – are quite underutilized. What other “vehicles” can you think of where advertising could be carried that would be both engaging and non-intrusive?
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