Marketing disease

I see a lot of pharmaceutical marketing. Sometimes, it ain’t a pretty sight. This video is a great take-off on the tendency of pharma marketers to define (create?) new diseases to cure…

Motivational Deficiency Disorder. Lots of folks have it! You could almost believe this is the real deal!

Hat tip: Peter Rost

AT&T – the circular evolution of the brand

Stephen Colbert explains the convoluted evolution of AT&T to….AT&T. Hysterical.

(Nuts! YouTube had to remove this video…)

Starbucks and market spend

Couldn’t have said it better myself. So I won’t. The chart speaks volumes.

The power of true customer service and loyalty…Starbucks has built its brand without enriching media outlets!

Hat tip: Brand Autopsy 

Woodruff on the Colbert Report!

Comedy Central came calling – and who could refuse?

Not Woodruff – no matter how much pressure, it was a treat to be interviewed by Stephen Colbert!

For Judy Woodruff, that is.

Oh, well…maybe next time.

Kleenex: Let it out


Now this is a challenge. Take something as simple and commodity-level as a tissue (granted, Kleenex has managed to so “brand” themselves that for most of us a “tissue” IS a “kleenex”) and create a moving advertising campaign.

The Let it Out campaign is just that.

I was looking at the videos of the ads on this site when Mrs. Impactress came in, mentioned that she saw one on TV, and was mesmerized by it.

What is so brilliant? Simple – stories. Personal stories touching the emotions. This is taking the power of social media and turning it into an ad.

The non-descript balding guy – great touch. He remains peripheral, so all the focus is on the people telling their stories – and, of course, coming to tears and using a Kleenex to dry their eyes.

Some ads have stopping power, while others just add to the background noise. This one demands attention and engagement.


Impactiviti scale:


Impactiviti provides strategic consulting services to increase brand impact.

Impactivities: Sarah Brightman

(Impactivities are non-work-related things that I enjoy…maybe you will too!)

I first discovered Sarah Brightman while wandering in a music store in Denver one evening. I heard this astounding voice flowing out of the overhead speakers, asked a twenty-something clerk who in the world THAT was! Had never heard of Sarah Brightman, and was not familiar with a fusion of rock and operatic singing. Nonetheless, I was captivated. Of her works, I like Eden, Harem, and Time to Say Goodbye best of all. If you like to hear amazing female vocals, give Sarah a listen (on one song, she holds a single note for – I counted – 33 seconds!)

Note: this endorsement of Sarah’s music is not an endorsement of her manner of dress, which is somewhat…how shall we say…less than modest.

Top Ten Tips for Corporate Naming

Good stuff from FortyMedia.