Meaning of Life Unveiled!

After experiencing his first-ever philosophical epiphany over the weekend, blogger Mack Collier decided to take on a challenge never accomplished by the world’s greatest thinkers – sketching out the meaning of life in one concise graphic.

“It suddenly came to me,” stated Collier, who was Plurking over dial-up in rural Alabama when the revelation hit him like a flood of tweets. “I saw the great secret, that which had eluded Socrates, Plato, Augustine, and Pacman Jones all these centuries. When you are suddenly aware of the unifying forces that bind together and explain all of reality, it’s positively awesome. Kind of like eating a bunch of White Castle sliders and washing them down with a mega-size Dr. Pepper.”

Click here to see the entire graphic.

Quickly, Mack abandoned his effort to update his constantly-unchanging Top 25 Marketing blogs and set about to draw, in one simple graphic that will be immediately understandable to all, the meaning of life. “I took my inspiration from top information designer Edward Tufte, and from David Armano, who had always made these neat-o graphics to explain tough concepts. I have always been a closet graphic designer, and I hope Armano won’t be too jealous when he sees how I’ve taken on a much bigger challenge that he ever attempted, and came up with a far more aesthetically pleasing production.”

Other bloggers were awestruck when Mack’s graphic exploded onto the blogosphere. “Oh man, I’ve been missing it…missing it all along!” moaned Greg Verdino, as he realized that his concentration on leveraging asynchronous micro-interactions to achieve scaled conversation was completely off-base and more than slightly geeky. “That thing with the Plurk mascot and arrow – now I get it. I really get it. I’m going to go be a lifeguard somewhere. My work here is done.”

According to Connie Reece, “The Mack” (the name rapidly attached to this seminal graphic) has had life-changing impact already on friends and neighbors. “I forwarded it to Susan Reynolds and she was so excited her peas melted. Then I shared it with Doug Meacham, and as soon as he saw that 13 o’clock thingie in parallel with the 3 Stooges, he knew. He just knew!”

Kevin Dugan, noted PR blogger, was in such awe that he was speechless. According to Kevin, ”           .” Of course, being on vacation, perhaps he is only concerned about such ultimate questions as what SPF sunscreen to slop onto his earlobes.

Collier has been humbled by the reception of his genius. “Heck, everyone knew I was a pretty smart blogger, after my first drawing of the Theory of Relativity, but now everyone will recognize that I’m just a regular ol’ blogger from Alabama. Who happens to be smarter than everyone else. Heh.”

UPDATE: “The Mack” already having a profound effect on child development – Think tank Collier and Collier today released remarkable results from the first clinical study using “The Mack” to influence intellectual development in infants. A volunteer group of bloggers pinned full-color copies of “The Mack” over the cribs of their newborns, while a control group used a printout of the home page of Guy Kawasaki’s Alltop. Within 2 weeks, the “Mackerels” were not only sleeping through the night, but 44% of them were using Blackberries to text food and clothing needs to caregivers. On the other hand, 81% of the “Kawasakis” were colicky and had to be “404’d” out of the study. All but one of the control group (that would be Emily Falls) were incapable of composing a 140-character tweet.

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

16 Responses to Meaning of Life Unveiled!

  1. liz says:

    goofy! lol

  2. jane chin says:

    sheer brilliance. but what’s the part about the plurk drumstick leading to the money pyramid symbol?

  3. Connie Reece says:

    Steve, you should have posted a warning: Do not attempt to consume beverages while reading this blog post. LOL Another great one. Your spoofs are so entertaining. And “The Mack” is quite the man for deep insights. I just didn’t know he could give Armano a run for his money in the graphics department.

  4. ROFL! Steve… you should make a show out of this blog.

    Oh boy! Now, please let me know… did you draw this first on a Napkin? It’s for a friend who just called me and said… “Man! I hope he didn’t do it on a Napkin…” Dunno why, really. ; )

  5. Karen Swim says:

    Steve, your true calling may be in stand-up! Hollywood needs you! I have been enlightened and tickled pink. Who knew that The Mack would be so powerful. 🙂

  6. Tara says:

    I think Mack must have been misquoted cause I would bet he said the revelation was like eating a bunch of Krystal, not White Castle, sliders.

    (truly LOL here, Steve – awesome job!)

  7. Mack Collier says:

    Douglas Adams once said that ’42’ was the answer to Life, The Universe, and Everything.

    As I’ve (graphically) proven, Doug missed it, big time.

  8. MACK = the new WYSIWYG of Marketing!

  9. Paving the road for such expressions as:

    “I mean he’s pretty bright, but he’s no Mack”
    “Well it doesn’t take a Mack to figure that out!”
    “No crap, Collier”

  10. Too funny! And there are so many interesting visual details to look at in this, uh, “diagram”. 😉

  11. 42. I forgot to include 42!!!!!!!
    @Tara – I spent 7 years in TN. I remember Krystals well…
    @jane – you’re simply not thinking 4-dimensionally enough. I suggest – no, sorry, Mack suggests – that you do a synaptic zoom to infinity and beyond, then zero back in on the Plurk bone. All will become clear…

  12. @Matt – or, when a particularly brilliant argument shatters an opponent: “That’s quite a Mack-down!!”

  13. Mack Collier says:

    Steve then again you have a whale, and wasn’t there something about a whale falling to the Earth in one of the Hitchhiker books? I think the whale was falling and realized he was about to smash into the earth and said ‘Oh bugger…’

  14. Indeed, I gave Mack’s graphic to my 15 month old. After she chewed on a corner and spilled some apple juice on it, she went straight for the MacBook. A breakthrough of titanic proportions. Going on the bulletin board, fo’ sho’.

  15. @Amber – well, it’s still hush-hush, but Mr. Collier is negotiating with Steve Jobs for permission to release his autobiography/inspirational drawings under the title, “MackBook” Still touch-and-go whether he can use “iMack” for the Collier widget that we can all place on our blogs…

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