Dr. Pepper’s 23 flavors

In an attempt to distinguish itself from the many other cola-ish products out there, Dr. Pepper has recently put the spotlight on the notion that it has “23 flavors” within the mysterious murky depths of its unique liquid.

Uhhh….sure. Actually, for all these years, I thought it just had one flavor – tasted like Dr. Pepper. And, frankly, of all the cola variations out there, Dr. Pepper is my favorite. Although I rarely drink soda anyway, so I’m not in danger of being their biggest booster or detractor!

I will admit, however, that I think this campaign is effective, despite my cynicism. When you’re in a semi-commodity market, you have to find some way to distinguish yourself, and this concept introduces something that isn’t so easy to attach to a mere soft drink – mystery. Just what are those “23 flavors”? Which of them am I actually tasting at any given moment? How did they come up with this very special formula?

It’s just marketing nonsense, snorts Rational Self. Much ado about nothing, says Rational Self. But Branding Voice says, nice job. Not so easy to take an “old” product in a crowded market, and find a way to stand out.

To celebrate, I think I’ll pour myself another cup of…coffee.

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Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

23 Responses to Dr. Pepper’s 23 flavors

  1. i want to know what they are like are they coke and vanella…? or is it still a mystory and is there a web-site i can visite you guys at? you rock by!

  2. Patty Pollard says:

    WHAT ARE the 23 flavours exactly?? I was actually just wondering, but now im all into it, cause… i loveloveLOVE Dr. Pepper. PLease and thank you?? Have a nice day, and drink yo dr. peps foo.

  3. joey says:

    Are there REALLY 23 flavors? What are they?

  4. Pingback: My Most Popular Post - I Can't Believe it! « StickyFigure

  5. gaywod says:

    I Need to know Dr. Peppers 23 flavors. Do any of you know?????

  6. traci says:

    this question…this frustrating question is DRIVING ME INSANE! I tried calling our local St. Louis Dr. pepper bottling company but they were no help and that I was crazy…well yes, of course I’m crazy, I drink the stuff EVERY DAY and don’t know what these 23 mysterious flavors are?! I have the right to know…I demand to know…but nobody cares…

  7. Firefighter430 says:

    With changing times came changing slogans. To broaden its appeal across the nation, Dr Pepper hailed itself as “the most misunderstood soft drink,” and then in the 1970s became “the most original soft drink ever in the whole wide world.” In 1977, Dr Pepper advertising was marked by the famous “Be a Pepper” campaign, followed by “Be You.” The newest slogan out today is “There’s just more to it,” which coordinates with the emphasis on the 23 fruit flavors that give Dr Pepper its unique taste.

  8. jenna says:

    all i know is berry, diet berry, cola, diet cola, cherry vanilla, and diet cherry vanilla wish i knew more !! sorry !!!

  9. samiam says:

    wat the heck are the 23 flavors!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. samiam says:

    oh i also heard that the 7th flavor was rat fluid no joke!!!!!!!!!!!

  11. Rambo says:

    the 23 flavors/ingredients of the famous Dr. Pepper soda secret…

    1. Amaretto
    2. Almond
    3. Blackberry
    4. Black Licorice
    5. Carrot
    6. Clove
    7. Cherry
    8. Caramel
    9. Cola
    10. Ginger
    11. Juniper
    12. Lemon
    13. Molasses
    14. Nutmeg
    15. Orange
    16. Prune
    17. Plum
    18. Pepper
    19. Root Beer
    20. Rum
    21. Raspberry
    22. Tomato
    23. Vanilla

  12. jimelliot says:

    Hey Rambo,

    How sure are you about the 23 flavors??

  13. Nelli says:

    Rambo, What about the no prune juice? Dr. Pepper says that there is no prune juice.

    samiam, Where did you here about the 7th flavor? I think that would be enough for me decide not to drink, but I would want to be sure that is for real before giving it up.

  14. Zero` says:


    If Almond were in the drink there would be a warning label that states that it contains nuts.

  15. Ike says:

    For that matter, the infamous “11 Herbs and Spices” of KFC didn’t hold up to lab scrutiny. The analysis found:

    1) Salt
    2) Pepper
    3) Flour
    4) MSG.

  16. tyler says:

    wow ive always thought dr pepper was a mix of something like cola and root beer but 23 ingredients … thats insane!!

  17. Kory says:

    I submit this list of flavors

    1. Cherry
    2. Vanilla
    3. Almond
    4. Plum
    5. Blackberry
    6. Raspberry
    7. Apricot
    8. Coriander
    9. Clove
    10. Amaretto
    11. Anise
    12. Caramel
    13. Molasses
    14. Birch Beer
    15. Allspice
    16. Ginger
    17. Sasparilla
    18. Sassafras
    19. Juniper
    20. Spikenard
    21. Wintergreen
    22. Burdock
    23. Dandelion

    And these are the FLAVORS. You have have an almond flavor and not be harmful to anyone.

  18. lala says:

    i dont believe theres 23 flavors unless u seriuosly prove it! but it doesnt seem like ur proving it so, ppl there arent 23 flavors in dr pepper thats just 2 impossible in my mind.but what the hey i still luv my dr pepper! *smiles*

  19. shadow says:

    they say the 23 flavors are secret said this guy on wikianswers but he said one of them is vanilla

  20. BLAH says:

    plain and simple. YOUR AN IDIOT.

  21. Try this. says:

    Sala flavoured syrup, vanilla essence and water. I have yet to try it with carbonated water but it tastes VERY clsoe to Dr pepper.

  22. mevaz8 says:

    if you really want to know the ingredients to make your own, then try… 1) amaretto… 2) 151… 3) cheap beer…that’s right! good ol flaming dr pepper!!

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