50 Shades of Grey Marketing: No Audience for That!
August 7, 2012
That’s the theme of my guest post today on Carol Roth‘s blog: There Is No Audience for 50 Shades of Grey Marketing.
The land of grey is where commodities dwell. It’s where businesses walk in circles, broadcasting noise into the void with the hope that a clear echo will return. Healthy business development begins by coming out into the sunshine and leaving all those indefinite shades of grey behind… (read the entire post)
Related – my recent guest post on Marketing Profs Daily Fix blog: How to Fight Fog and Overcome Clarity Deficit Disorder.
Often, our marketing resembles a storefront with a streaky window and a jumbled display. It’s too much effort to try to understand what’s being offered. It’s not your customer’s job to figure you out. It’s YOUR job to cut through all the fog in less than half a minute with vivid, memorable language…(read the entire post)
Is your business hard to spot in the fog? Hire Steve Woodruff for Clarity Therapy!
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