Finding Your DNA
November 19, 2011 8 Comments
I really enjoy every aspect of my work, but there’s one thing that I find positively exhilarating.
Helping you discover your professional DNA.
Yesterday, I had a Brand Therapy session with a consultant launching his business, and it was thrilling to peel back the layers and uncover what was at the core of his skills and professional drives.
My only props for brand therapy are a notebook, and a bowl of M&Ms. See the red ones there? That’s his DNA.
Here’s what happens – after years in business (as a company) or workforce (as an individual), we get encrusted with a mix of roles, expectations, labels, competencies, annual evaluations – and, over time, we lose clarity on who we really are and what our optimal role is.
Does your company chase a whole bunch of projects and clients in the pursuit of revenue? Does your business message look like a jumble of bullet points? Exactly.
Eventually, we’re a jumbled bowl of M&Ms – the red ones are in there somewhere, but we need an outside analyst to gain clarity.
My job, as brand therapist, is to take a day with you and uncover your core offering and drive, your central message, your compelling story, and your go-to-market analogy and strategy. This need is as common for an individual professional re-evaluating career direction as it is for a small company looking to refine its brand.
For me, this is more than just a business offering. It’s a mission. I believe that we will re-invent work and realize success by tapping into our core abilities, and creating networks of great people all working at or near their optimal capacity.
But first, you have to have the desire – yes, even the courage – to uncover your DNA. And put you at the center of your business direction.
Let me know if I can help.
Hire Steve Woodruff if your identity and message need clarity (Brand Therapy)