Brand promiscuity and brand trust

Some interesting thoughts from Marian Salzman, as reported in the Hartford Courant.

I’ve always despised mindless attachment to a brand, simply for the sake of borrowed prestige. So maybe this is progressive evolution at work…


About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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