5 Books for Business-Starters
January 23, 2013 6 Comments
I’m about to hand over a book to someone I’m coaching on his career direction. This made me think: if someone was considering starting their own business, what books would I recommend as “required reading” before taking the plunge?
Here’s a handful:
Purple Cow, by Seth Godin – Differentiate, or don’t bother
Enchantment, by Guy Kawasaki – Develop yourself and your people skills above all
The Entrepreneur Equation, by Carol Roth – Delineate how your idea will actually turn into a successful business
Amazing Things Will Happen, by C.C. Chapman – Dream and then do
The $100 Startup, by Chris Guillebeau – Don’t wait: opportunity surrounds you.
Each of these books is practical, straightforward, and approachable. In combination, they provide an excellent mix of the idealism and realism that are both required for entrepreneurs.
>>Your turn – what would be on your recommended reading list for new entrepreneurs?
(note: links to book titles above are Amazon affiliate links – which means if you buy from Amazon through following this link, I might earn a few shekels!)
thanks for this list, steve. I’m not an entreprenuer, but I talk with them all the time.
Steve,
Good selection.
My favorite has always been “Bootstrapping Your Business” by Greg Gianforte (who started Rightnow, now Oracle). I am surprised no one ever picks this book. It is from a guy who has started a company and took it public and then sold it to Oracle. The book focuses on his early days when he started it from nothing in Bozeman, Montana.
@5ToolGroup
“Think and Grow Rich” (Napoleon Hill). 70+ years later, and still some great principles to consider for motivation.
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