5 Books for Business-Starters

I’m about to hand over a book to someone I’m coaching on his career direction. This made me think: if someone was considering starting their own business, what books would I recommend as “required reading” before taking the plunge?

Here’s a handful:

BooksPurple Cow, by Seth GodinDifferentiate, or don’t bother

Enchantment, by Guy Kawasaki Develop yourself and your people skills above all

The Entrepreneur Equation, by Carol RothDelineate how your idea will actually turn into a successful business

Amazing Things Will Happen, by C.C. ChapmanDream and then do

The $100 Startup, by Chris GuillebeauDon’t wait: opportunity surrounds you.

Each of these books is practical, straightforward, and approachable. In combination, they provide an excellent mix of the idealism and realism that are both required for entrepreneurs.

>>Your turn – what would be on your recommended reading list for new entrepreneurs?

(note: links to book titles above are Amazon affiliate links – which means if you buy from Amazon through following this link, I might earn a few shekels!)


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