Tribal Marketing

May 31, 2008 by 3 Comments

Why are companies beginning to pay attention to the potential of social media?

It’s pretty simple. People believe people they have connections to. People are now trained not to trust traditional advertising.

Traditional advertising often tries to carpet-bomb a bunch of “strangers” with a message. However, these strangers now understand that they are viewed as wallets, not friends. Objects to be exploited, not collaborators in the product development process.

Social media allows us to interact with friendly tribes, and thus, we are armed to resist the overflights of one-way, exploitative marketers.

Kind of like…well, these folks who have been in the news this week. ->

How can you reach those who don’t trust you or your message?

Think about it.

(Here are some interesting related thoughts from Christopher Penn)

Filed under Advertising, Collaboration, Companies, Marketing Tagged with ,

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to Tribal Marketing

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  3. Wayne Hairston says:
    October 16, 2009 at 3:56 pm

    Social media marketing is the new kid on the block. Companies will have to undergo a major shift in their thinking when implementing social media marketing campaigns. There is a right way and a wrong way to proceed in this arena. I do agree that people-to-people conversations will play a vital role when it comes to how ecommerce is conducted in the future.