What’s the Value of a Good Name? At VW, Nobody Knows!
May 27, 2008 3 Comments
It was bad enough when they rolled out something called a Touareg. A meaningless, hard-to-pronounce name that has all the cachet of rusted flywheel.
But they couldn’t stop there. No, today I see an ad for a new VW model called a “Tiguan.”
What’s a Tiguan? Your guess is as good as mine. Let’s free-associate: Wigwam. Tequila. Iguana. Guano. Hmmm…all associations that make me think, desirable mode of automotive transport. Kind of like…Touareg.