Dr. Pepper’s 23 flavors
January 3, 2007 by Steve Woodruff
In an attempt to distinguish itself from the many other cola-ish products out there, Dr. Pepper has recently put the spotlight on the notion that it has “23 flavors” within the mysterious murky depths of its unique liquid.
Uhhh….sure. Actually, for all these years, I thought it just had one flavor - tasted like Dr. Pepper. And, frankly, of all the cola variations out there, Dr. Pepper is my favorite. Although I rarely drink soda anyway, so I’m not in danger of being their biggest booster or detractor!
I will admit, however, that I think this campaign is effective, despite my cynicism. When you’re in a semi-commodity market, you have to find some way to distinguish yourself, and this concept introduces something that isn’t so easy to attach to a mere soft drink - mystery. Just what are those “23 flavors”? Which of them am I actually tasting at any given moment? How did they come up with this very special formula?
It’s just marketing nonsense, snorts Rational Self. Much ado about nothing, says Rational Self. But Branding Voice says, nice job. Not so easy to take an “old” product in a crowded market, and find a way to stand out.
To celebrate, I think I’ll pour myself another cup of…coffee.
Impactiviti scale: 
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Impactiviti provides strategic consulting services to increase brand impact.
i want to know what they are like are they coke and vanella…? or is it still a mystory and is there a web-site i can visite you guys at? you rock by!
WHAT ARE the 23 flavours exactly?? I was actually just wondering, but now im all into it, cause… i loveloveLOVE Dr. Pepper. PLease and thank you?? Have a nice day, and drink yo dr. peps foo.
Are there REALLY 23 flavors? What are they?
[...] did a post on this marketing campaign some months back, which I consider a brilliant move by the Dr. Pepper folks. In that post, I [...]
I Need to know Dr. Peppers 23 flavors. Do any of you know?????
this question…this frustrating question is DRIVING ME INSANE! I tried calling our local St. Louis Dr. pepper bottling company but they were no help and that I was crazy…well yes, of course I’m crazy, I drink the stuff EVERY DAY and don’t know what these 23 mysterious flavors are?! I have the right to know…I demand to know…but nobody cares…
With changing times came changing slogans. To broaden its appeal across the nation, Dr Pepper hailed itself as “the most misunderstood soft drink,” and then in the 1970s became “the most original soft drink ever in the whole wide world.” In 1977, Dr Pepper advertising was marked by the famous “Be a Pepper” campaign, followed by “Be You.” The newest slogan out today is “There’s just more to it,” which coordinates with the emphasis on the 23 fruit flavors that give Dr Pepper its unique taste.
all i know is berry, diet berry, cola, diet cola, cherry vanilla, and diet cherry vanilla wish i knew more !! sorry !!!