Clarity ON: Redhead Writing

ClarityOn

This morning, I came across the newly-relaunched website for Erika Napoletano, aka Redhead Writing.

Boom. Love at first sight.

Hmmm…let me backtrack a bit here. No, I don’t actually know Erika; and yes, I am profoundly in love with my wife (who is a brunette, by the way).

But when it comes to the branding/messaging – I was all-in within moments.

ErikaNapoletano

Bright simplicity of design. Superb use of colors and white space. Engaging picture. Clear navigation. And, above all, an exemplary message of clarity: I Get People UNstuck.

Attitude? Check. Compelling video? Check. Simple and memorable message? Check. Call to action? Check.

I got totally drawn in to the site. And I’ve been around the internet block for enough years to have pretty strong filters. Color me hard to impress.

While everyone else is arguing over who won the Super Bowl marketing wars on Sunday, I’m telling you right now who wins the Internet today. Erika Napoletano. No Clydesdales required.

Color me impressed.

(oh, and I stole the basic idea of the Clarity ON graphic above from Erika’s Twitter page. Which also rocks!)

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to Clarity ON: Redhead Writing

  1. Thank you for the kind words, Steve!

  2. Steve, Love your blogs on “clarity therapy”. Thought you’d want to know that the second link to Erika’s twitter account (last sentence) is not the right Erika :)

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