Two Successful Calls to Action
August 17, 2009 3 Comments
I’ve been intrigued by the new book just released by Chris Brogan and Julien Smith called “Trust Agents” – I figured, in the murky intentions of my mind, that I would buy it eventually. But then Chris put out this blog post, and it was the motivation I needed to finally take action. Why? Because it was Chris, and it was important to him, and I knew I wanted that book anyway (plus, it gave the the ‘Amazon Free Shipping’ excuse to make the long-overdue purchase of a David Meerman Scott book I’d been putting off). If you want to order a copy, here’s the place to go.
I also made a LONG-overdue visit to the dentist, where I endured gentle ribbing for my neglect of office-visit dental hygiene. Now I have very good teeth, and in fact there were no cavities (though a thorough cleaning was definitely in order) – but what motivated me to take action was the little personalization on the reminder postcard. I was successfully able to deflect all the other ones over the years, but his one both amused and shamed me, as it was intended to, so I finally made the appointment.
Which makes me wonder – what little tactics do you employ (or should you try!) to get people over the edge, and give them a reason to do what they know they ought/want to do? What are the most effective calls to action you’ve seen? Please share in the comments!
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