Two Successful Calls to Action

tacoversmallToday, I did two things that I’d been putting off. However, good marketing – effective calls to action – put me over the edge in each case.

I’ve been intrigued by the new book just released by Chris Brogan and Julien Smith called “Trust Agents” – I figured, in the murky intentions of my mind, that I would buy it eventually. But then Chris put out this blog post, and it was the motivation I needed to finally take action. Why? Because it was Chris, and it was important to him, and I knew I wanted that book anyway (plus, it gave the the ‘Amazon Free Shipping’ excuse to make the long-overdue purchase of a David Meerman Scott book I’d been putting off). If you want to order a copy, here’s the place to go.

PastDueI also made a LONG-overdue visit to the dentist, where I endured gentle ribbing for my neglect of office-visit dental hygiene. Now I have very good teeth, and in fact there were no cavities (though a thorough cleaning was definitely in order) – but what motivated me to take action was the little personalization on the reminder postcard. I was successfully able to deflect all the other ones over the years, but his one both amused and shamed me, as it was intended to, so I finally made the appointment.

Which makes me wonder – what little tactics do you employ (or should you try!) to get people over the edge, and give them a reason to do what they know they ought/want to do? What are the most effective calls to action you’ve seen? Please share in the comments!


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to Two Successful Calls to Action

  1. Pingback: Today’s Pharma News 081709 « Impactiviti blog

  2. Karen Swim says:

    Steve, as always thank you! Chris Brogan is incredible and it’s amazing how much he teaches by example. Your post made me pause and consider how I can put this advice into practice. I really like the dentist’s note and Chris’ approach – didn’t cost anything extra, no fancy paper, just a thoughtful personalization.

  3. Pingback: Dental Assistants – A Career with Opportunity | Economic Stimulus Plan


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