December 7, 2007
125,000 British pounds, that is.
What does that amount of cold, hard cash buy you? Why, a new, imaginative, creative, over-the-top tagline for the country that made Scotch famous.
That amazing, mind-bogglingly original phrase is what an agency came up with – and what some government entity embraced – as the new tagline.
Some things, you just cannot make up. The worst parody is something so ludicrous that it is its own self-parody.
Welcome to insanity.