July 15, 2008 10 Comments
For years, I’ve been wondering.
Why don’t marketers get together with trucking companies and place advertising on those huge rolling billboards called trucks?
Most 18-wheelers have nothing but boring trucking company logos, or nothing at all. But talk about exposure to eyeballs, 24/7!
If Sealy can do such an effective job on their own trucks, why can’t other trucks be transformed into eye-catching billboards?
Prior related post: How to Waste 100,00 Billboards (my very first StickyFigure post!)