A Box You Want to Uncheck on LinkedIn

[See UPDATE below!]

Apparently, LinkedIn has recently done us the “favor” of having a default setting whereby our names and photos can be used for third-party advertising. A friend forwarded me this alert (from a friend, from a friend…) this morning.

Devious. And I expect that you, like me, don’t want to participate.

This graphic shows you how to Uncheck The Box (click to biggify):

1. Click on your name on your LinkedIn homepage (upper right corner). On the drop-down menu, select “Settings”.

2. From the “Settings” page, select “Account*”.

3. In the column next to “Account”, click “Manage Social Advertising” .

4. De-select the box next to “LinkedIn may use my name, photo in social advertising” .

Nice try, LinkedIn. But, no thanks!

*UPDATE: After you finish with Account, check the new default settings under E-mail Preferences (such as Partner InMails); and Groups, Companies & Applications (such as Data Sharing with 3rd-party applications). It’s a Facebook deja vu!

Follow-up Post: LinkedIn, Privacy, and Notification – Let’s Discuss!

UPDATE: In the midst of negative user reaction and a growing media firestorm, LinkedIn has decided to make a change in the policy. That’s a step in the right direction!

UPDATE: LinkedIn Listens, Reconsiders

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This Week’s Networking Boomerang

What is the value of investing in building a great network of people? I think it was Chris Brogan that recently pointed out the distinction between thinking of ROI (which, in my opinion, is a fine metric for a specific tactical business approaches) vs thinking of the overall value of social networking.

One huge value of social networking is that, when you add value to others and build bridges with them, good people will add value back. It’s the boomerang effect.

Sounds nice in theory, right? But here’s the value in practice, just this week:

Example 1: We had an oven that died. While my wife attempted to find a source in the traditional way, I tossed it out on Twitter, which is now my default Help Desk.

Result? Immediate response by a friend, pointing a semi-local dealer he knew of on Twitter – which company responded immediately by Twitter and phone, and got the business in minutes.

How cool is that?

Example 2: This week, I confirmed a speaking engagement as a panelist discussing social media for automobile dealers. How did I get approached for this? Peter Shankman (who became an Ironman last week – good going, man!). Peter and I got together a few months back just to chat and get to know one another. He recommended me for this opportunity. Then, in order to help with my preparation, I put out a blog post and linked it on Twitter, asking people for links and resources on social media and automotive dealers. Within a few hours, I had everything I needed via crowdsourcing for a post-event list of resources and case studies.

Example 3: I met this week with someone from a healthcare agency interested in having workshops for social media and project management (two of my sweet spots). I didn’t know these folks from Adam and Eve, but they approached me because someone else in my pharma network passed my name along and recommended me. This is the second time in the past 6 weeks I’ve had an agency approach me this way via a third-party recommendation (thanks, Rich and Jon!)

Example 4: We’re about six weeks into our weekly #LeadershipChat on Twitter, and this past week’s on Passion was wonderfully helpful and lively. How did LeadershipChat come about? Lisa Petrilli reached out to me via social networking this spring, we met at SOBCon Chicago, and have been collaborating since. Also, via networking, Lisa got to know Tom Martin, and together with Lisa Diomede, they put together this week’s CocktailsforCauses event in Chicago.

Now, that actually isn’t everything that happened this week. And I’m not even listing the boomerangs that went out for others, which will bear fruit in their lives and businesses. Or the important, sometimes life-saving things that happen via social networks totally outside of “business value.”

When people obsess over the “ROI of Social Media,” I’m forced to smile somewhat. Who can trace the actual ROI of all the hours and effort that have gone into building an opportunity network? But, is there value? – oh, yes! The boomerangs have only just begun to fly…!

Build your network. Feed your network. Be ready for the boomerang.

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Four

Thanks for being such a delightful community!

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Tweeting with the Stars

What are you doing during Prime Time on Tuesday nights?

I know what I’ll be doing – Tweeting with the Stars! Because starting next Tuesday (Oct 12th) at 8 pm (ET), something new and exciting is being added to your on-line lineup.

And you’re free to not only tune in, but dance tweet with us!

Leadership Chat (#LeadershipChat) debuts on Tuesday evenings, hosted by on-line Twitter emcees Lisa Petrilli and Steve Woodruff. Now I’m not quite sure about Lisa, but her co-host definitely can’t dance – not on-line, not off-line, not line dancing, nuthin’! But we do tweet, and we share a passion for principled, effective leadership. As we’ll bet you do.

So YOU get to be the stars as we all chat together about Leadership topics each week. While these one-hour Twitter chats will be free-flowing, there will also be thought-provoking themes, which we’ll introduce on our blogs beforehand each week – perhaps with some point/counter-point edginess (when I read the article which will provide the topic for our first discussion, I got kinda riled up!). Here’s Lisa’s take on the announcement.

The topics will focus on leadership, but you don’t need to be some kind of executive honcho to take part. The fact is, how leaders lead affects us all, and we hope to enjoy a wide range of opinions on effective leadership. And you should know that I like Lisa very much and all, but I’m from the blow-up-the-old-structures entrepreneurial side of the tracks, and she’s done a lot of that corporate gig thing.

There are other tweet chats out there, and some of them are pretty good, but LeadershipChat will be the best. Don’t take my word for it. This comes straight from the White House:

So join us for the inaugural whirl around the chat floor next week! You’ll come out of it enlightened, exhilarated, or at the very least dizzy with new insights! And in the meantime, follow us on Twitter at @LeadershipChat. Yes, that’s your call to action, but we’re asking nicely…! :>}

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Do You Have a Mission Statement?

I think I finally figured out mine:

My mission is to be a Connection Agent.

I am connecting people and businesses with their true identity and message; with creative opportunities to grow and succeed; and with other people and resources to bring about increasing success.

I want to leave behind a network of people who are richer because of these connections, and who will follow that example by enriching others.

As I look over the entire landscape of my heart and my activities, I think that kinda sums it up.

What about you? Can you arrive at yours a whole lot earlier in life than I’ve been able to?

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The Voice behind the Avatar

I recently had the privilege of being interviewed by Matthew Ray Scott for his Marketing Story Podcast series.

Matthew is an excellent interviewer. I, however, have ordered a new USB microphone/headset after listening to the audio. My current setup is not totally up to par (ooops!).

Much of the interview focuses on small business use of social media. However, somewhat unexpectedly, I kinda spilled the beans on some of my long-term dreams, and my growing vision about how I want to see us use social networking in order to fundamentally change how we approach business.

So – what’s the voice (and heart and soul) behind the avatar? Give a listen and discuss your perspectives (also available for free via iTunes under “Marketing Stories”). And see how our dreams match up!

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Five in the Morning 022509

mike_sansoneFive in the Morning decamped from NJ today to take a quick visit to none other than IOWA. Mike Sansone, that partriarch of Mid-America bloggers, that mentor of many, Chief Conductor at the Conversation Station and Founder of PaneraU, volunteered to find us five gems this morning. Go and see.

Mike is one of nicest guys I’ve pre-met (still haven’t met face-to-face!) via social networking, and if you’re not connected to him yet, be sure to subscribe to his blog when you’re there, and follow him on Twitter at @mikesansone.

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