Your Silent Audience

Blogging can be a discouraging enterprise at times.

Is anyone even reading what I write? Why are there so few comments? Where’s the engagement?

silenceWhile we all crave tangible evidence that people appreciate what we write, we should never forget that most of our audience is silent.

For every commenter, there are many others who are absorbing, thinking, learning, growing, laughing – privately.

Your every Facebook status may not garner a lot of comments. But you’ll be surprised how sometimes, months later, someone comes up to you and remembers. And comments. Live.

I don’t comment often on Jon Swanson‘s stuff. But I read it regularly. I keep very close tabs on Greg Hartle’s adventures, even if our on-line back-and-forth is more sporadic. Most of my direct banter with Tom Webster is ironic and punny, but the fact is, I relish his thoughtful posts.

Yes, we need to write for our more engaged readers. But don’t forget your silent audience. You might not hear much from them, but they’re waiting to hear from you.

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