June 23, 2012 2 Comments
I’ve been through the experience several times over the years to upgrade to new models, and each time, it’s abundantly clear that Apple is continuing to re-make the retail experience.
An associate greeted us at the front entrance. Plugged a couple minimum bits of information into the (very slick and well-designed) software on his iPhone, and managed the entire transaction from the palm of his hand. All nearly instantaneous, digital, mobile, seamless.
I even signed the receipt with my finger on his iPhone screen.
The thing is, this is Apple’s secret sauce. They re-imagine an existing experience, then build the new approach.
The software interface. The publishing process. The portable music experience. The on-line method of buying digital assets. The phone. The tablet. Distributed app development. And on and on.
Re-imagination is not enough to create a business – you also need superb execution. But without re-imagination, you’re left with incremental improvements or marginal efficiency gains as a business model.
Perhaps we need to train our next generation of business people to continually ask two questions:
And why not that?
Ha! This post by Dan Pallotta just showed up in my tweetstream, published yesterday at Harvard Business Review on-line. Talk about mind-meld!!
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