November 8, 2007 3 Comments
Many times, the first…sometimes only…impression someone will have of you and your company is a set of written words.
I just visited the brand spanking new blog of a professional coach. One with a EdD after her name. And the headline of one of the blog posts included the brand spanking new word “Envrionment.”
What influence did this hav on me? It was an imediate black mark – a loss of respect. Why? Because if someone isn’t carefull about spelling, I have to wonder if they will be careful about other things that matter?
First impressions matter. Even in our rapid-communication world of e-mails and blogs. Mispelings abound, diminishing your professionalism, your reputashion, perhaps even your business.
Proofread before you publish. If you’re blogging, proofread again immediately AFTER you publish (it’s amzing how many misspellings “show up” to your eyes when you see the post in a different format, after publishing). And for crying out loud, especially don’t hang up any signs without careful proofing frist! Who needs the extra embarassmint of looking like grade-skool flunkie?
P.S. One of the most egregious lapses is apostrophe abuse. Here is simple rule of thumb:
– if its a simple plural (more than one hat = hats), NO APOSTROPHE!
– if its a possessive (the cat licked its paws), NO APOSTROPHE!
– if its a contraction of “it is”, then USE THE APOSTROPHE
(and, yes, I deliberately broke the rules with each phrase above – did you catch it?)