June 24, 2008 16 Comments
After experiencing his first-ever philosophical epiphany over the weekend, blogger Mack Collier decided to take on a challenge never accomplished by the world’s greatest thinkers – sketching out the meaning of life in one concise graphic.
“It suddenly came to me,” stated Collier, who was Plurking over dial-up in rural Alabama when the revelation hit him like a flood of tweets. “I saw the great secret, that which had eluded Socrates, Plato, Augustine, and Pacman Jones all these centuries. When you are suddenly aware of the unifying forces that bind together and explain all of reality, it’s positively awesome. Kind of like eating a bunch of White Castle sliders and washing them down with a mega-size Dr. Pepper.”
Click here to see the entire graphic.
Quickly, Mack abandoned his effort to update his constantly-unchanging Top 25 Marketing blogs and set about to draw, in one simple graphic that will be immediately understandable to all, the meaning of life. “I took my inspiration from top information designer Edward Tufte, and from David Armano, who had always made these neat-o graphics to explain tough concepts. I have always been a closet graphic designer, and I hope Armano won’t be too jealous when he sees how I’ve taken on a much bigger challenge that he ever attempted, and came up with a far more aesthetically pleasing production.”
Other bloggers were awestruck when Mack’s graphic exploded onto the blogosphere. “Oh man, I’ve been missing it…missing it all along!” moaned Greg Verdino, as he realized that his concentration on leveraging asynchronous micro-interactions to achieve scaled conversation was completely off-base and more than slightly geeky. “That thing with the Plurk mascot and arrow – now I get it. I really get it. I’m going to go be a lifeguard somewhere. My work here is done.”
According to Connie Reece, “The Mack” (the name rapidly attached to this seminal graphic) has had life-changing impact already on friends and neighbors. “I forwarded it to Susan Reynolds and she was so excited her peas melted. Then I shared it with Doug Meacham, and as soon as he saw that 13 o’clock thingie in parallel with the 3 Stooges, he knew. He just knew!”
Kevin Dugan, noted PR blogger, was in such awe that he was speechless. According to Kevin, ” .” Of course, being on vacation, perhaps he is only concerned about such ultimate questions as what SPF sunscreen to slop onto his earlobes.
Collier has been humbled by the reception of his genius. “Heck, everyone knew I was a pretty smart blogger, after my first drawing of the Theory of Relativity, but now everyone will recognize that I’m just a regular ol’ blogger from Alabama. Who happens to be smarter than everyone else. Heh.”
UPDATE: “The Mack” already having a profound effect on child development – Think tank Collier and Collier today released remarkable results from the first clinical study using “The Mack” to influence intellectual development in infants. A volunteer group of bloggers pinned full-color copies of “The Mack” over the cribs of their newborns, while a control group used a printout of the home page of Guy Kawasaki’s Alltop. Within 2 weeks, the “Mackerels” were not only sleeping through the night, but 44% of them were using Blackberries to text food and clothing needs to caregivers. On the other hand, 81% of the “Kawasakis” were colicky and had to be “404’d” out of the study. All but one of the control group (that would be Emily Falls) were incapable of composing a 140-character tweet.