A Creative Visual Resume

In response to this recent blog post, a friend forwarded me a copy of a resume he recently worked up (and, yes, it helped him get a new position!) – I thought it was quite creative and visually appealing, so I’m sharing it with you.

Identifying information about specific companies has been greyed out, but underneath the grey boxes are corporate logos. It was a nice touch.

My friend used wordle.net to generate the word cloud, and Google docs to create graphs and charts. Nice and simple.

Click to biggify—->

(Page 1 of the resume has a nice pic of the candidate with contact info and the word cloud; page 2 has the other info. I’ve joined the elements into one graphic).

So, what do you think of this approach? Would you use it, as a job candidate? Would it get your attention, as a hiring manager? Also – if you’ve seen other examples on-line of creative resumes, please add links to them in the comments!


Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> Discovering Your Professional DNA

>> Don’t Do These Three Things on LinkedIn

Does Your Resume Have A Missing Narrative?

I’m reviewing a resume for a friend, and it’s got a lot of great stuff. Solid and multi-faceted experience, a diversity of roles, evidence of solid talent.

But it’s missing something – something crucial that most resumes and LinkedIn profiles seem to lack.

An overall narrative.

A conversation this week with a solo consultant also brought this issue to the surface. He’s been doing a lot of different projects since being out on his own, but there’s really no storyline to tie it together. Current work, past roles, future direction – they don’t paint a clear picture.

We humans are hard-wired for stories. We want things to fit into an overall progression, showing steps toward a destination and the evolution of the main character. Other people relate to us through our narratives.

Our careers – our lives – have a narrative. Our challenge is to tie it all together and trace the story.

For most of us, the story is not all fairy-tale and unicorns. That’s OK. No-one can relate to that kind of faux narrative anyway. But your many experiences as a professional always have an interesting story to tell (hint: the plot is always progress, through finding your core strengths and progressively succeeding).

Resumes with lists and bullet points are forgettable commodities. Your story, however, is unique. And no-one can tell it better than you!

Don’t Do These Three Things on LinkedIn

You have only a few seconds to grab someone’s attention and get across a clear message. That’s true whether you’re selling a product or service, or if you’re selling yourself in the job market.

That’s why you want your LinkedIn profile to be a help, not a hindrance. Here is an example of three things you should NOT do when describing yourself to potential suppliers (note: all identifiers have been removed):

1. DON’T position yourself as a jack-of-all-trades. It’s your responsibility to be decisive about who you are and what you’re seeking. Have a definite headline!

2. DON’T just talk about yourself – tell us what you can do. Save the “I am such-and-such…” for dating sites. Potential employers and customers are looking through one lens only: WIIFM (What’s In It For Me?).

3. DON’T pretend to have a baker’s dozen (actually, 15) specialties. Bullet-point lists like this give one message: “Will work for food!” If you have a bunch of competencies, then package them into one or two directions that someone can more easily digest.

Those three points above? The very same things apply for company positioning also.

LinkedIn can be a great friend to your career development, if you use it to tell your story. Seek to make an immediate impression in the first few seconds. Use word pictures. Say something – clearly. It’s up to you to decide what you want to do when you grow up!


Do you have a clear story and direction? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> In Six Words, Some of the Best Business Advice Ever

>> Please Drop the Jargon

Make Your Life a Story, Not A List

I was on LinkedIn again yesterday, in preparation for a call with someone who had been downsized, and found myself sighing, for the umpteenth time, over the format of an on-line resume.

Another list.

This job title. That company. This short list of tasks. Even some undefined insider acronyms. Just swap out the particulars and you could be any one of a billion commodity people.

Don’t undersell yourself. You’re not a list!

When people hire me to help re-write their LinkedIn profiles, I employ some of my Clarity Therapy process to extract three things from them:

  • What they’re really good at and want to do more of;
  • The story of how they got to where they are;
  • The key point of brilliance they want to “sell” to their next employer.

Then, we go back through the profile and turn it into a story. The main themes leading to the new desired role are woven into the past job responsibilities, highlighting the individual’s greatest strength and accomplishments, and showing how they lead in the direction being pursued.

Bullet points and biz-speak words don’t paint a clear picture. They leave you undifferentiated. A resume should not merely be a summary of facts; it needs to tell a story. Your story. And it needs to strongly suggest what your next chapter should be.

Your next employer doesn’t have the time to help you figure out who you are and where you’re going. That’s YOUR next job, before you seek your next job!


How’s your message? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> Transcendent Communications

>> Are You Standing Out in the Field?

Going Viral in Perspective (A 2011 Reflection)

This year, I had a blog post (quite unexpectedly) go viral. For a couple of days, it was a crazy ride, as people around the world reacted to LinkedIn’s quietly implemented policy of attaching names and pictures to third party advertising on the platform. The original post was no work of art – it was quickly written without any intention of being a big deal – but because of the sensitivity of the privacy issues involved, it became a big deal nonetheless.

And, in fact, two days later, LinkedIn announced a change in policy, due to the volume of the outcry. That was also unexpected – and quite gratifying, to be perfectly honest.

But what can we learn from a viral incident like this? Here are a few perspectives:

1. Viral happens. Slamming out this blog post early one morning was not some carefully-crafted effort at setting off a firestorm. It just happened to touch a nerve. This was personal – it was about US and OUR privacy. And the whole incident had storyline-drama built in – perceived betrayal, David vs. Goliath, LinkedIn stepping in the same pile Facebook did, etc. Even if the blog post itself was fast-food, the table was set.

2. Viral happens more readily in a pre-existing network. Five years of building a high-quality network meant that I had an engaged audience who spread this thing at light speed. And the global aspect of the reach was breathtaking.

3. Viral posts take on their own momentum. You can do some things to fan the flames (and, yes, I did) when you recognize that you have a tiger by the tail, but most of the spread of the LinkedIn fiasco happened organically.

4. Viral doesn’t necessarily mean business. What impact did all this kerfuffle have on my core revenue-generating business? Probably about zero. For some folks whose business model depends on eyeballs and clicks, the story may be different – but 15 minutes of fame on the Internet may have little to do with the success that pays the bills.

And that’s the main perspective I want to reinforce. The blogger’s dream is to put out posts that garner tons of views and comments. But one happy customer is worth far more than hundreds of comments and thousands of RTs. A close-knit, supportive inner circle of like-minded souls will be far more important in the long run than the passing applause of the crowd.

Be the best person you can be. Do the best work you can. Viral happens. And even if it doesn’t – just keeping adding value to your existing network. We can all do that.


Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Go With What You’ve Got

>> Finding Your DNA

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Twitter: @swoodruff

LinkedIn Listens, Reconsiders

After two volatile days of negative user reaction, LinkedIn has reconsidered its plan to use the names and pictures of members in third-party advertising.

I had no earthly idea, when putting up this blog post on Wednesday morning (which, 2 days later, has now been viewed 200,000+ times), that such a firestorm would be the result. Nor did I think that LinkedIn would take such prompt action. What we’ve been telling people all these years about the power of social networks? – well, it’s true! :>)

While it’s too soon to fully gain perspective on all this, because it is now hitting national and international media outlets, it’s not too soon to dispel misconceptions that may occur. So…

1. Lest anyone think I have it in for LinkedIn – some kind of vendetta – I don’t. I was a very early adopter and have been a (paying) Premium member for years. My outpost there, including managing several groups, is substantial. I actually like LinkedIn a lot – I’m sure that fueled my sense of disappointment about the new policy.

2. LinkedIn didn’t change course this week because some semi-obscure blogger in NJ “blew the whistle.” They did it because they listened to the sentiments of thousands of their customers. It was smart of users to speak their minds, and very smart of LinkedIn to pay heed.

3. I fully embrace the fact the we make a conscious choice to give up a lot of privacy when engaging in social networks. However, experience continues to show that people have a visceral and negative reaction to these two things:

– the use of their name and face for promotion by someone else in uncontrolled or unapproved circumstances

– forced opt-in at maximum exposure levels when privacy policies are changed

It doesn’t matter if technical, under-the-radar notification is given. What may be legally defensible is not always professionally and personally palatable. Companies really need to not only ask themselves, “can we get away with this?” – but also, “how will this be perceived?” Perception is reality – especially in privacy issues.

4. One person can make a difference – as part of a network. The alert came to me from one unexpected source (in my pharmaceutical network), and once I tossed it up in a quick blog post, it spread like wildfire via another part of my social network.

Kudos to LinkedIn for reacting so quickly. I hope other social platforms will learn the lesson about respecting customers first. As we’ve seen this week – it matters. A whole lot.

(Image credit – Travis Isaacs on Flickr)


Hire Steve Woodruff  if your identity and message need clarity (personal or company Brand Therapy)

Recent posts on Connection Agent:

>> A Box You Want to Uncheck on LinkedIn

>> LinkedIn, Privacy, and Notification

Subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff | @ConnectionAgent

LinkedIn, Privacy, and Notification – Let’s Discuss!

[See UPDATE below!]

Quite an unanticipated firestorm has swelled up after I published this blog post (A Box You Want to Uncheck on LinkedIn) Wednesday, which describes LinkedIn’s force-users-to-opt-out-of-social-advertising policy (and shows you how to opt out).

Most of the comments on the blog and via social networks have expressed gratitude over finding out about it – even though LinkedIn quietly (via their blog) introduced changes  in their Privacy Policy back in June. I say quietly because – well, no-one seemed to notice anything!

Technically, it could be argued that LinkedIn did cover its bases in a way that a grinning lawyer might defend – they did give public notification of some form. The fact that virtually no-one knew what the ramifications were indicates that it was a technical notification only – that is, they clearly weren’t intent on making very clear to users what was about to transpire. I just happened, on August 10th, to be the first one to say “Hey!” – and only because I was copied on a private thread of LinkedIn messages by one of my contacts. Smarter-than-me news outlets like ZDNet, and many bloggers, were obviously not informed about the change by LI – one wonders why? It couldn’t be about the potential advertising revenue, could it?? :>}

And that opens up an interesting debate, which I will leave for the comments. How much notification should a social platform company like this give, in advance of a significant change such as including you in third-party advertising? Is technical notification sufficient, or should there be more forthright and comprehensive disclosure? If the latter, in what form(s)?

And how has this incident shaped your perception of LinkedIn as a company?

The comments are yours!

UPDATE: In the midst of negative user reaction and a growing media firestorm, LinkedIn has decided to make a change in the policy. That’s a step in the right direction!

UPDATE: LinkedIn Listens, Reconsiders


Hire Steve Woodruff  if your identity and message need clarity (personal or company Brand Therapy)

Recent posts on Connection Agent:

>> Rejoice in Inefficiency!

>> Aiming High

Subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff | @ConnectionAgent

A Box You Want to Uncheck on LinkedIn

[See UPDATE below!]

Apparently, LinkedIn has recently done us the “favor” of having a default setting whereby our names and photos can be used for third-party advertising. A friend forwarded me this alert (from a friend, from a friend…) this morning.

Devious. And I expect that you, like me, don’t want to participate.

This graphic shows you how to Uncheck The Box (click to biggify):

1. Click on your name on your LinkedIn homepage (upper right corner). On the drop-down menu, select “Settings”.

2. From the “Settings” page, select “Account*”.

3. In the column next to “Account”, click “Manage Social Advertising” .

4. De-select the box next to “LinkedIn may use my name, photo in social advertising” .

Nice try, LinkedIn. But, no thanks!

*UPDATE: After you finish with Account, check the new default settings under E-mail Preferences (such as Partner InMails); and Groups, Companies & Applications (such as Data Sharing with 3rd-party applications). It’s a Facebook deja vu!

Follow-up Post: LinkedIn, Privacy, and Notification – Let’s Discuss!

UPDATE: In the midst of negative user reaction and a growing media firestorm, LinkedIn has decided to make a change in the policy. That’s a step in the right direction!

UPDATE: LinkedIn Listens, Reconsiders


Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Is Your Sky Blue?

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff


Five in the Morning 111108

Louis Gray gives us 30 uses for RSS. Who’da thunk it? I just kinda thought you drop it into a feed reader and you’re done…

How to Pick up Followers on Twitter, from the guy who should know, Guy Kawasaki. Tip 2 highlights a pretty funny neologism; Tip 4 is  something I don’t necessarily agree with but everyone has their own practice…Good stuff!

Your blog is your resume. From Joseph Jaffe. I agree. Our aggregated on-line profiles (LinkedIn, Facebook, blog, other stuff) will increasingly be the portrait others look at to figure out who we really are. So don’t be fauxthentic! See this related article from Krista Canfield over at the LinkedIn blog, about using LinkedIn to find your next job. And, Mario Sundar gives a very important tip about being findable via LinkedIn.

Choosing Social Media Platforms that work for you. Good stuff here from Des Walsh, with important link to B.L. Ochman’s post about Twitter.

Thanks for Following…Now Click on my Junk. A funny perspective from Amber Naslund.

(Image credit)

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Five in the Morning 102208

Jason Falls presents a very interesting case study about a holistic customer relationship approach (including social media tools) by a home builder. We need more like this!

What is LinkedIn good for? A LOT! Look at this list (with great links) assembled by Stephen Smith, from the SOBCON website!

From Aaron StroutTop Ten Lessons Learned using social media. Quick, simple, straightforward stuff here.

Showing Up – some good starting-up lessons about using social media from the personal branding guru, William Arruda.

High-Priced Hand-me-Downs. Some unknown long-tail blogger posted this one about luxury items that justify themselves as legacy inheritances.

PLUS – Whhhaattt? You’ve never visited Despair.com?? Surely you jest. Go there right now and laugh your head off!

BONUS Video – Beware the “Me Monster“! This 4.5 minute video by Brian Regan will Crack. You. Up.

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Welcome to new readers of StickyFigure, a small-to-medium sized outpost here on the long tail of marketing blogs! Your tour guide is Steve Woodruff, marketer, consultant, entrepreneur, and reasonably nice person whose writings are generally brilliant and life-changing (note: your results may vary).

Stickyfigure is where I publish ramblings and resources about marketing, branding, social media, entrepreneurship, and life in the business world. My paying job is as a pharmaceutical consultant, and in that realm, I maintain a focused blog called Impactiviti. My personal blog, stevewoodruff.com, is where I park “other” non-business musings.

If you’d like a sample of some “Greatest Hits” (well, in my opinion anyway!), here are a few links:


How to be Unremarkable

Brand Paul Potts

Personal Branding:

Your Personal Brand: Does it Matter?

Wax-free Bloggers

Social Media:

Your Marketing is Already Outsourced

One Interface to Rule them All

Marketing/Customer Experience:

How to Waste 100,000 Billboards

Lowe’s to Home Depot: Take 5! No, Take Fifty!


How I Became a Consultant

10 Lessons Learned from Starting a Small Business

So, feel free to browse through the blog. You’ll also find a few spoofs, and a number of posts about collaborative blogging efforts. And, if you’d like to connect, I can also be found on Twitter, LinkedIn, and Facebook.

Image credit: Coollogcabin.com

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One Interface to Rule them All (part 5)

In this post, I want to take a step back from tossing out MetaMee flow diagrams of how an ideal portal/dashboard/master interface might look and function, and just deal with a single issue. Layering.

(If you’re just coming into this discussion, here is the background: part 1, part 2, part 3, and part 4)

When it comes to interacting on-line, I want to stratify. Classify. Layer. There is only so much of my personal information, or my data stream, that I might want to give out in any one instance (or in general). And I’d like to be able to classify and layer and filter how much of what I see from other sources, so that I’m not inundated. Also, I’d like to be able to flexibly group people into categories, and promote/demote them into levels of “friendship” and disclosure. Tweetdeck takes a nice, simple step in this direction by allowing the user to create groups and follow sub-streams. Now take that concept and expand it.

In the graphic above, the concentric circles represent user-defined (via Settings) layers of information to be disclosed, allowing me to tune my I/O (input/output) interactions with the web in a more controlled and defined fashion.

For instance, I might decide to have 4 layers or classifications of “friendship” – intimates (close friends and family), friends, professional acquaintances, and on-line buddies (whose Tweets I like but whom I’ve never met). So, I subscribe to tweets/plurks from, say, Amber Naslund (and I do, actually). She is classified as an on-line buddy – never really met her, but she seems like a sharp and interesting person. Then maybe we find some common ground for a more detailed exchange and conversation, maybe even help out with a business need. Then perhaps we finally meet at a conference or something. Amber might well be progressively “promoted” toward my inner circle of friendship, and perhaps I’ve decided to publish some of my media (or other information) only to those in the inner two layers. Isn’t this pretty much how we operate in real life?

Philosophically and pragmatically, I think we do this all the time. Now I’d like to have a software tool – a master dashboard – that applies layering to on-line life, before I drown in information!

Links to the entire One Interface to Rule them All series:

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

plus…The Ideal Social Media Interface

Related post: Share Media vs. Tell Media

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One Interface to Rule them All (part 3)

First, I’d like to thank all those readers who have left comments and given input on my prior posts (part 1 and part 2). We’re all wrestling with the problem of having application-overload, and while none of us has “the” answer, all of us together might be able to craft something that gets us closer.

After reading some of the comments, I’m wondering if I shouldn’t have called this series “One Dashboard to Rule them All”; as what we’re really talking about, I think, is a functional master dashboard. Some might misunderstand that I’m implying an approach of imposing a certain interface scheme on app developers. I’m not – I just want a tool that will display, talk to, and intelligently query all those sites and apps through APIs and what have you.

Also, referring back to the part 2 post, I should clarify that if a user selects one of the five main functions (say, View), then the viewport floods with the user-specified content related to Viewing, while the other functional areas wait in the background to be selected, perhaps via tabs, as the drawing implies. However, it might also be cool to select a continuously running horizontal or vertical “Converse” ticker so the IM/Twitter/etc. conversations are displayed in real-time.

Be that as it may, here’s the next installment. This ideal dashboard/interface would enable us to consolidate a number of me-centric functions in one up-front area (we’ll call it the MeeOMy bar – I know, dumb name, but we’re just doing rough design here!) that will then update and interact with various websites and apps. Here’s a graphic of the concept:

Using this tool, we can put our current status or location in one place, and this could be used to feed other “presence” apps such as Facebook, LinkedIn, Twitter, blogs, etc. And wouldn’t it be sweet to have one MASTER place into which, and from which, to import/export ALL of our contact info (and to have that contact database also be resident on the local computer).

The next couple of functions get into the heart and soul of why this dashboard/interface is something well above the realm of just another set of favorites on a browser, or widgets on an iGoogle/MyYahoo/Netvibes/Pageflakes page.

This app would have user-configured smart bots (let’s call them, for the time being, Intell-Agents) that would go out to the web and FIND what I’m looking for. Right now, we have to do a lot of SEARCHing. And the volume of people, information, and things on the web is exploding, which means that sorting through everything out there is a monumental task. I think that the next big thing is automated engines that will help us find what we specify.

So, for instance, I want to purchase a Bose Wave Radio, for under $125.00, and I want MetaMee to look at all auction sites, discount sites, and other shopping sites, until it finds available listings fitting my specifications. Only then does it return results – maybe days later. Intell-Agents actively go out and look for/find what we need, while we work, sleep, and go about our other activities. Extrapolate that out beyond just a purchase into the many other realms in which we search, and you’ll see how powerful this is.

The other realm of “Intell-Agents” that I’d love to see is smart Recommendations. Let’s say you subscribe to a number of people on various sites like Twitter, Plurk, FriendFeed, etc. – and you subscribe via RSS to any number of blogs with various themes. MetaMee would, via intelligent mapping of people/blogs “like mine,” make ongoing recommendations of “similars” – including people, info streams, products, etc. Think of how Amazon and other sites make recommendations, and then expand the concept to all the various areas where we’d like to find “similars.”

Search? That function is a subset of all the other functions. When I’m in “Converse” mode, I might like to Search among individual people in single or multiple platforms. When in View mode, Search is essentially Googling. In Buy/Sell mode, I’m searching across whatever multiple e-commerce sites I specify; or, if I’m using MetaMee to launch one particular site through a link or a widget, then I’m using that site’s search function for its own content.

Out of the gate, there’d be some work getting cooperation among some sites. But if there was enough demand, individual platforms would need to collaborate with the MetaMee platform or get left out.

On this front, you’ll see that I’m painting with broad strokes, because I’m speaking as an idealistic and pragmatic user, not a developer/programmer. There’s some seriously hard work under the hood here. But if these capabilities were available, even in alpha and only a subset of functions active, I’d be jumping all over it. How about you?

UPDATE – I guess somewhere in the “my” category should be a centralized way to track comments, ratings, reviews, and/or recommendations that I’ve placed elsewhere. Haven’t really thought it through…what do you think?

Next post: Data Flow: the MeeVault, Settings, and interactions with the “cloud”.

Links to the entire One Interface to Rule them All series:

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

plus…The Ideal Social Media Interface

Related post: Share Media vs. Tell Media

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