March 28, 2011 2 Comments
I recently had the opportunity to read through Stephen Denny‘s new book (pre-release copy), Killing Giants, which takes up the theme of effectively designing your business and marketing to take on the “big boys” in your marketplace.
Stephen is an experienced marketer who spent over 20 years working with major brands before launching out on his own. I ran into him several years ago on Twitter and have always enjoyed his thoughts. He has been a regular contributor to LeadershipChat and he will be talking about his ideas on leadership with us this week (see below).
This book’s a keeper. And not only because I am a fellow entrepreneur and status-quo rattler, but also because the format of the book makes it easy to digest. See ordering information for Killing Giants at the bottom of this post. In the meantime, here’s my video review:
Stephen will be our guest this week on LeadershipChat, where we will discuss Leadership and Decision-Making (Tuesday, March 29, 8 pm ET, #LeadershipChat on Twitter). Please be sure to read the preparatory post written by my talented co-host, Lisa Petrilli (To Kill a Giant: Leading David against Goliath)
Want to know more about those 10 Strategies? I thought so. Here’s a sneak peek at the Table of Contents:
Order Killing Giants: 10 Strategies to Topple the Goliath in Your Industry wherever you buy books:
In New Zealand: Mighty Ape
In South Africa: Loot