November 26, 2012 2 Comments
Imagine that title on your business card: Master of None.
Instead (as an individual and as a business), specialize. Differentiate. Be narrow-minded.
A jack of all trades has no unique identity. A JOAT is never a top-of-mind go-to resource.
“Jack of all trades” is not a compliment. Instead, Find Your Two Things. Or, even better, be the Master of One.
I help people and businesses become narrow-minded with my Clarity Therapy process <—learn more