January 26, 2010 4 Comments
Just yesterday, one of my partners (my biz model is operating as the eHarmony of pharma training and e-marketing – matching up my business partners with client needs) asked me about a need they have to control distribution of .pdf files. How to limit the viewing/copying of files to a set number of licenses?
I was clueless, but I turned to my network on Twitter. In short order, four responses (so far) came back:
- Jay Bryant linked to FileOpen, and suggested a Google search on “acrobat drm” (which was eye-opening)
- Wendy Cholbi suggested E-Junkie.
- Joe Cascio pointed to Scribd as a possible approach.
- Scott Clark suggested iWrapper, which looks quite interesting.
All of this occurred in a short period of time, and I was able to just pass on the suggested resources to the person who asked. Investment of time? Minimal. Good will created all around? Plenty. Because people like to help and share, at least good quality folks – and those are the kind you want in your network.
Here’s the point – build your social network by identifying really great people, who are smart and have a pay-it-forward mentality. Add value regularly – be helpful and generous when they have needs. And you’ll find that they are more than happy to add value back. Many times I’ve turned to my Twitter Help Desk, and I cannot recall being disappointed.
Just remember – it’s not about Twitter, and it’s not about having 100,000 “followers.” It’s about building a smart network. Do that, and you give yourself a totally unfair advantage!
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