September 8, 2010 12 Comments
You are considering how “social media” fits into your current or future business strategy.
Or, you are already on board with social networking but have to convince colleagues or clients who are skeptical.
Here’s my advice: Don’t start with social media. Start with the much bigger trends, which are making social media inevitable.
It’s all outlined here: The New Normal: Networked Communications. This Slideshare explains that technology-fueled Trend Currents (not current trends!) are shaping society in such a way that the use of social media/networked communications is inexorable – and inevitable.
If you’re looking for help educating professional colleagues and clients about how networked communications are (inevitably) re-shaping business, let me know. That’s my consulting/speaking sweet spot.
[This post is the summary of a series of posts, each covering a certain aspect of the topic: see part 1, The New Normal; part 2, The New Normal is the Old Normal; part 3, The Microphone is Mine Now; part 4, The Incredibly Shrinking Middleman; part 5, Someone Took Down the Fences, part 6, The New Digital Neighborhood; and this final post – Social Media: Start Here]