After SOBCon, you’ll notice a number of tweets and comments by people expressing regret that they didn’t go, and/or mentioning that they’d like to go next year.
To entice you to take action, let me describe the 5 kinds of people you’ll meet at a SOBCon gathering:
1. Business people – SOBCon attracts people who are doing business, not just making noise. If you want to make connections with fellow entrepreneurs, this is your place.
2. Doers – many conferences attract thinkers and talkers. The people who attend SOBCon are definitely thinkers, and many have no problem talking – but there is a bias toward action. If you want concrete inspiration, this is a place to find it.
3. Mentors – there is a surprising proportion of people gathering at SOBCon who will very generously give of their time and expertise. We all need mentors. This is a room full.
4. Up-and-comers – both years I’ve attended, I’ve been impressed by the number of folks who clearly have leadership and initiative written all over them. You can just see that they’re going to be speakers in a few years, with lots of success to share. It’s fun to see the flower in bud!
5. Humble Leaders – SOBCon really is a check-your-ego-at-the-door kind of gathering. However, that isn’t forced – it’s just that humble, servant-minded people tend to find each other and come together.
You can attend lots of other conferences and find, in isolated corners and pockets, these kind of people. But at SOBCon, it’s distilled – 100-proof quality. That’s why it’s my favorite gathering of the year. And you can commit, even now, to next year’s event in Chicago at a very low rate (not an affiliate link – I just think you should be there!)
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