December 17, 2010 13 Comments
I don’t usually do year-end prediction posts, but after reading so many enlightening missives from brilliant thinkers, I was hit by a sudden flash of inspiration – a massive and luminous outpouring of the blindingly obvious. So, here goes – my can’t miss social media marketing predictions for 2011.
- More people will search for stuff on-line in 2011. It’s been growing every year for quite a while now, and the big surprise is, that this behavior will continue to occur.
- Mobile is going to be big. Really big.
- E-commerce will explode onto the scene. As people discover that they can buy things on-line, they will do more of it. Books, music, toys, pet food – you name it. Disintermediation is the key word here. Big for 2011.
- Apple will introduce flashy new versions of its hardware and software products. And people will buy them. In fact, some people will wait in long lines to buy them – and others won’t.
- A lot of people will do a lot of stuff on Facebook, which will have more users in 2011 than it has now in 2010.
- Very important people will be profoundly embarrassed by revelations made about them via the Internet.
- Market valuations for software vendors will go up and down while fluctuating during the year.
- Companies will try to sell stuff using social media, and social media purists will be so upset about it, they’ll whine on Twitter and blogs.
- Everyone will hate SxSW’s method of choosing panels by popularity contest, but a million bloggers will beg for votes on Twitter anyway, while saying how much they despise doing so.
- People will discover that if you join smartphones with location apps with coupons you can cause a lot of people to make a lot of noise on-line about it, and generate stoopid company valuations.
- (Bonus) Content will rule. There may even be a book about it (hey – had to get a plug in there for CC and Ann!)
What about you? What are your profoundly insightful predictions for the exciting year ahead?
See prior spoofs :>}