BE CLEAR: Drop the Buzzwords
December 13, 2012 4 Comments
Do you want your customers to be dazed and confused? All you have to do is cloak your message in a blizzard of buzzwords.
Obviously, I don’t recommend that. We all want to reside in the memory box of our (potential) clients. More words = more fog.
Instead, use simple, clear words.
See what I mean in this one-minute video:
It’s always tempting to adopt the impressive-sounding biz language that buzzes around us like a pack of mosquitoes. Swat them away and use clarity of speech if you want to have a memorable impact!
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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Reblogged this on Insider Hedge.
Hehe, I’d like to see the owner of that page comment. That’d be epic… then again, we could Google the content of the page and make contact that way. ;-)
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