BE CLEAR: Drop the Buzzwords

December 13, 2012 by 4 Comments

Do you want your customers to be dazed and confused? All you have to do is cloak your message in a blizzard of buzzwords.

Obviously, I don’t recommend that. We all want to reside in the memory box of our (potential) clients. More words = more fog.

Instead, use simple, clear words.

See what I mean in this one-minute video:


It’s always tempting to adopt the impressive-sounding biz language that buzzes around us like a pack of mosquitoes. Swat them away and use clarity of speech if you want to have a memorable impact!

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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!

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Filed under Clarity Therapy, Marketing, Personal branding, Selling, Video Tagged with , , , , ,

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

4 Responses to BE CLEAR: Drop the Buzzwords

  1. insiderhedge says:
    December 13, 2012 at 8:00 am

    Reblogged this on Insider Hedge.

  2. Jesse Petersen says:
    December 13, 2012 at 2:05 pm

    Hehe, I’d like to see the owner of that page comment. That’d be epic… then again, we could Google the content of the page and make contact that way. 😉

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