BE CLEAR: Narrowing Your Focus
December 10, 2012 3 Comments
We live in a world of information overload and 24/7 distraction. How will you break through and be memorable with all of that competition (let alone your business competition!)?
With clarity. Specifically, by having a narrow focus and avoiding the temptation of 50-shades-of-grey marketing.
See what I mean in this one-minute video:
Maybe you do two or three different things to generate revenue? That’s fine – but go to market with your lead message. Don’t position yourself as a forgettable jack of all trades. Be clear and memorable, get in front of potential clients who value your primary offering, then mention b., c., and d. Buy the way into your client’s mind and presence with a narrowly-focused message, then “by the way…” your other capabilities afterward.
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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