Business Mist = Business Missed
May 11, 2012
We’d fondly like to think that our potential clients – and even we ourselves – have a clear, 20/20 view of our professional offerings and message. However, the case is almost always more like this:
The fog of information overload in the minds of customers, the greyness of unclear positioning, the vaguely familiar sounding competitive bullet points – all of it adds up to being easily forgotten when the opportunity is at hand. Business Mist means Business Missed.
A lot of dollars and time can be spent marketing and advertising, but if the message is unclear, the investment is futile.
Instead, we need to create this for our customers:
Whatever else you do, this should be first. Without clarity, you miss opportunities. Clear enough?
Hire Steve Woodruff for Clarity Therapy
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