Be Narrow-Minded

When building a business, it’s healthy to take something often thought to be a deficit, and turn it into a strength.

I’m talking about narrow-mindedness. Specifically, I mean that you should relentlessly optimize your market definition. Get a clear focus. Aim for the smallest of targets.

To put it in the words of a very helpful article by Tom Searcy in Inc. magazine: Don’t define your competitive advantage by your competitors. Define your distinction by your customers.

(go ahead – click the link and read the article. It’ll be your best read all day.)

Or, #9 in Seth Godin’s very insightful 21 points (blog post: How To Make Money Online): Obsessively specialize. No niche is too small if it’s yours.

(go ahead – click the link and read the article. It’ll be a tie for your best read all day.)

When we start or seek to grow a business, we often try to define ourselves in relation to our competition. Big mistake. One of the cornerstones of the Clarity Therapy approach is that you/your company has something very unique to offer. That needs to be front-and-center. Not everybody’s else’s bullet points.

In business, the broad-minded lose. They are lost in the fog of an unclear identity and message. Don’t be that guy. Get narrow-minded!


Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

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