May 10, 2012 4 Comments
I’m talking about narrow-mindedness. Specifically, I mean that you should relentlessly optimize your market definition. Get a clear focus. Aim for the smallest of targets.
To put it in the words of a very helpful article by Tom Searcy in Inc. magazine: Don’t define your competitive advantage by your competitors. Define your distinction by your customers.
(go ahead – click the link and read the article. It’ll be your best read all day.)
Or, #9 in Seth Godin’s very insightful 21 points (blog post: How To Make Money Online): Obsessively specialize. No niche is too small if it’s yours.
(go ahead – click the link and read the article. It’ll be a tie for your best read all day.)
When we start or seek to grow a business, we often try to define ourselves in relation to our competition. Big mistake. One of the cornerstones of the Clarity Therapy approach is that you/your company has something very unique to offer. That needs to be front-and-center. Not everybody’s else’s bullet points.
In business, the broad-minded lose. They are lost in the fog of an unclear identity and message. Don’t be that guy. Get narrow-minded!
Hire Steve Woodruff for Clarity Therapy
>> Clarity, part 1: What’s Your Offering?
>> Clarity, part 2: Make Your Message Clear
>> Clarity, part 3: People Buy Stories
>> Clarity, part 4: Your Clarifying Analogy