Leading Through a Stall
February 21, 2012 1 Comment
Steve has recently written a book on that very subject (click cover to see on Amazon __>). Starting a fast-growing marketing agency from the ground up, then seeing it stall out after a few heady years, Steve experienced the phenomenon first-hand. And then his agency did some market research and found that non-linear growth patterns weren’t uncommon at all.
Uncomfortable, yes – but not uncommon!
Steve identifies 7 factors – three external, and four internal – that can lead to stalled growth (my co-host, Lisa Petrilli, lists them out in her blog post, titled How to Lead when Company Growth has Stalled). We’ll be talking about those during the Twitter chat tonight (Tuesday, Feb. 21, 8 pm ET – use the hashtag #LeadershipChat).
Encouragingly, Steve does not believe that stalled growth is the kiss of death. Here’s a money quote from the first chapter:
Hire Steve Woodruff as your Brand Therapist
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