My Evolving Social Media Strategy

Once upon a time, I dreamed of finally arriving at a social media strategy. “Here’s how to use this, and here’s the best way to create business with that,” was the pot of gold at the end of the dreambow.

Reality: everything keeps evolving.

Twitter is a different place than it was a few years ago. Facebook keeps morphing. LinkedIn decides to become more like Twitter. Instagram shows up. Google+ is launched and peoples’ behaviors and platform commitments change.

Today’s strategy is yesterday’s approach.

For me, one thing remains constant, and that is the purpose for social networking – to find high quality people, build growing trust relationships, and find new ways to create business through connections and referrals. That hasn’t changed – but the way I use the platforms does keep changing and evolving. Because the platforms, and how we interact on them, are morphing day-by-day. It’s exciting, but if you really like a set plan, it can be a bit frustrating!

We are living an experiment. Have a purpose, but be prepared to have strategies where the lines move on a regular basis. Or this social media stuff will drive you batty!


Hire Steve Woodruff  if your identity and message need clarity (Business Identity Therapy)

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

7 Responses to My Evolving Social Media Strategy

  1. MekQuarrie says:

    Good summary Steve. If we take the ‘brands’ out of the way, we can address a question which we didn’t know we were asking. At some point, I think all the brands will just collapse and we’ll be ‘connecting’ (thru phones/TVs/PCs/tablets/cars!) as humans have always done…

  2. Greg Hartle says:

    “Today’s strategy is yesterday’s approach…We are living an experiment.”

    All the How To stuff and strategy bores me to tears.

    My focus has been on Connect, Engage, Share, Fun. All to simply create more meaningful experiences for me and others. That part I enjoy.

  3. So true, Steve. The only thing that’s certain is that things will continue to change rapidly. I’ve noticed the most change in LinkedIn. I think it is a sleeping giant that will wake up someday and continue to grow. Twitter is so unique I hope it hangs on for a long time. Facebook sucks, so I won’t miss it when it eventually dies.

  4. NativeB says:

    The problem with so called social media experts is their obsession with NUMBERS! what is the point of having 10000+ people following you on Twitter when you can’t sell to a single follower?

    My advice to businesses on social media is thus:

    01: Only publish on Twitter if you have something interesting to tweet regularly (keywords INTERESTING and REGULARLY).
    02: Don’t forget your website! Twitter is here today, it might be gone tomorrow. You have no control over what happens with and on Twitter but you do with your website. With every social media network platform you embrace, drive traffic back to your website.
    03: Get yourself a social media contact page or business card at and add a link to it in your email signature.
    04: Don’t employ anyone calling themselves a Social Media Expert – instead, spend your money on getting a copywriter!

    Just my opinion.


    • MekQuarrie says:

      Sound advice. Some guys would charge a lot to present all that in a one-hour PowerPoint, but you get to the point straightaway…

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