LinkedIn Listens, Reconsiders
August 12, 2011 16 Comments
I had no earthly idea, when putting up this blog post on Wednesday morning (which, 2 days later, has now been viewed 200,000+ times), that such a firestorm would be the result. Nor did I think that LinkedIn would take such prompt action. What we’ve been telling people all these years about the power of social networks? – well, it’s true! :>)
While it’s too soon to fully gain perspective on all this, because it is now hitting national and international media outlets, it’s not too soon to dispel misconceptions that may occur. So…
1. Lest anyone think I have it in for LinkedIn – some kind of vendetta – I don’t. I was a very early adopter and have been a (paying) Premium member for years. My outpost there, including managing several groups, is substantial. I actually like LinkedIn a lot – I’m sure that fueled my sense of disappointment about the new policy.
2. LinkedIn didn’t change course this week because some semi-obscure blogger in NJ “blew the whistle.” They did it because they listened to the sentiments of thousands of their customers. It was smart of users to speak their minds, and very smart of LinkedIn to pay heed.
3. I fully embrace the fact the we make a conscious choice to give up a lot of privacy when engaging in social networks. However, experience continues to show that people have a visceral and negative reaction to these two things:
– the use of their name and face for promotion by someone else in uncontrolled or unapproved circumstances
– forced opt-in at maximum exposure levels when privacy policies are changed
It doesn’t matter if technical, under-the-radar notification is given. What may be legally defensible is not always professionally and personally palatable. Companies really need to not only ask themselves, “can we get away with this?” – but also, “how will this be perceived?” Perception is reality – especially in privacy issues.
4. One person can make a difference – as part of a network. The alert came to me from one unexpected source (in my pharmaceutical network), and once I tossed it up in a quick blog post, it spread like wildfire via another part of my social network.
Kudos to LinkedIn for reacting so quickly. I hope other social platforms will learn the lesson about respecting customers first. As we’ve seen this week – it matters. A whole lot.
(Image credit – Travis Isaacs on Flickr)
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