Aiming High. Really High.

A lot of business is ordinary. And a lot of businesses are pretty…well, ordinary.

That’s because a lot of people learn to be ordinary. They learn to aim low, because they are surrounded by people who keep their heads down and their visions small.

And then there’s Steve Jobs and Apple. There’s Tony Hsieh and Zappos. There’s Jeff Bezos and Amazon. All transcendent game-changers, in user experience, customer service, and commerce. And there are a whole lot of lesser-known lights who are aiming high and changing the game in less public, but no less important ways.

They aim for transcendence. Going beyond the ordinary, surpassing expected limits. Transcendence is often used in a spiritual or mystic sense, but in a business sense, it is all about seeing planes fly 200 mph at 10,000 feet, and understanding that they can and should (and will) fly 600 mph at 30,000 feet. And higher and faster still.

Then initiating something to make that happen.

A lot of people in the social media space criticize Chris Brogan. I’m sure he’d be the first to tell you he doesn’t get it right every time. But he’s looking to transcend the normal and expected ways to build networks and do business. Guy Kawasaki and Seth Godin are other examples. Or Gary Vanynerchuk. Breaking new ground can be messy. Trying new things can put a target on your back. Even if they get it wrong sometimes, they get it. The status quo never inspires.

Surround yourself with these people. I do – because there’s an awful lot of ordinary out there. And I want to aim high. What’s the ROI of keeping company with proven transcenders like Lou Imbriano, Anthony Iannarino, Ann Handley, Sean McGinnis, Tom Martin, Lisa Petrilli, Angela Maiers, Jon Swanson – and young entrepreneurs aiming high like Bradley Gauthier, Sarah Evans, Kirsten Wright, and Greg Hartle?

Here’s the ROI – Replacing Ordinary Influences.

Who are your transcendent figures (past or present?) I’ve listed a few of mine – share yours in the comments!


Subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @ConnectionAgent | @swoodruff

Connect with Steve Woodruff

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

6 Responses to Aiming High. Really High.

  1. Being included in your inspirational posts means more to me than you can imagine, Steve. I’m honored and touched – and honestly thrilled to have the amazing opportunity to work with you every week! Thank you for seeing me, for encouraging me and for teaching me by example!

  2. Flattered. Honored. Humbled. More than appreciative to be included on this shortest of short lists. But most thankful to be able to call you my friend, my friend.


  3. Wow! Steve, thank you so much for including me in this list. I am proud to be mentioned in the ranks of these amazing people. My influences? Too many to name! And they range from the big names to those that are maybe only known in my inner circles. But really, the people who influence me the most are people who aren’t even in the social world at all, like my husband & my parents (cheesy, yet so true).

  4. Pingback: LinkedIn, Privacy, and Notification – Let’s Discuss! « Connection Agent

%d bloggers like this: