Social Platform Fatigue
July 25, 2011 8 Comments
In the summer, as we try to get a tan without burning, we think about SPF ratings for sunscreen.
Right now, after the introduction of Google+, I’m thinking that the SPF (Social Platform Fatigue) rating has just gone up considerably.
Uber-geeks may be able to keep up with sharing and interacting on Google+, Facebook, Twitter, LinkedIn, YouTube, a favorite music or photo sharing service, and whatever else, but me? -I’m feeling tired.
It’s getting too complicated. I deeply value what social technology has brought about as far as business potential and personal interaction, but this fragmentation is becoming wearisome. Too many platforms, not enough time. I’m getting attention-burn.
The next big killer app is going to restore simplicity – or , I should say, bring about a whole new level of simple efficiency. It can’t come soon enough.
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