Who Are You?
June 27, 2011
“I’m a Vice-President” | “I’m a Sales Rep” | “I’m a Researcher”
Roles and titles easily slip off our tongue. What we DO is not the same as who we ARE, however.
And that’s true of companies as well.
So, here are the 12 Most Important Questions you can ask about your Identity, published on the popular new site, The 12 Most.
As a company, or as a person, you possess a vital stewardship over something unique – your identity. Your DNA. That which sets you apart and gives you something of great value to offer.
Too many people, companies, and brands spend their time and effort on message development, and short-change the process of understanding their identity. Yet message and market positioning must grow out of a clear DNA discovery… (read the entire article)