Specialize or Generalize?
June 22, 2011 7 Comments
If you’re an solopreneur, consultant,or small business, here’s my advice. Specialize. Then sub-specialize.
You cannot stand out, or be memorable as a business, if you employ Bullet-point Branding. “We do this, and this, and this, and this. Oh, and if it means cash flow for the next 3 months, we’ll do that too.”
Your goal should be to create the sense that you are the Go-To person or company for something very specific. Some niche you can define and dominate. Find your unique value and wave that flag.