Your DNA

Sitting down with a friend over lunch recently, I was listening to the frustration in his voice as he outlined the painfully slow process of seeing progress made in his (huge) company. Not an uncommon experience – right?

He’s an innovator. A collaborator. A thinker. A sharer. And, in my opinion, a teacher of others (yes, I can’t help doing a little Brand Therapy, even over lunch!)

That’s his DNA. That’s him. And when a role and a company environment are more driven by risk-aversion, process, and silos – frustration is the inevitable side effect.

Now, sometimes that is exactly what is needed – a person with the will and ability to swim upstream, overcome obstacles, and make progress against inertia. Sometimes, however, it may only be an exercise in futility.

Ideally, you want to find – or create – a role in line with your DNA.

Are you truly aware of your DNA, as a person and professional? Do you fit in the structure that surrounds you? Does the grass look greener on the other side – only to find that, when you make a change, you’re right back where you started?

As a person – What drives you? What do you dream of doing? Where do you perform best? What’s your core makeup? What are your professional strengths? What drives you crazy, that you wish you never had to do again? What do you want to build?

As a company (or consultant) – What are your true competencies? Where do customers value you most? What kind of work do you do best now, and what do you really want to be doing in 3-5 years? Who are your ideal customers? What bogs down your progress? What is your message? What are you uniquely able to build or accomplish?

Discover your DNA first – nothing matters more. Then you can decide where you belong, what you have to offer, what your message is.

The alternative may well be a lot of time lost spinning your wheels in frustration.


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

8 Responses to Your DNA

  1. Comprendia says:

    Hi Steve,

    Nice post! I had a friend who used to say that some people have the ‘sales phenotype’ which is similar to what you describe here. I’m glad that although I spent many years at the bench, I found that I have the ‘marketing gene.’ Too often life scientists are forced into believing they all have the ‘R&D’ gene, agree that we should all think about our strengths and pursue them.

    • Thanks, Mary! I think many of us can relate to what you’ve described – we’re doing one thing in a job role, but something much greater is lurking under the surface; something that has passion in it. I functioned for years in Sales – with some success – but in all honesty, I wasn’t actually a salesperson. It took many years for me to understand that I’m a consultant – question, analyze, distill, figure out. Yes, I can sell, I can market, I can write – but my greatest joy is sitting down with people and “figuring it out”!

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