“People Should Pay Me To…”
June 10, 2011 2 Comments
Just got done with a Brand Therapy breakfast meeting with a long-standing friend, now looking for new avenues of work. He’s got a ton of talent, but just needed some definition of his professional DNA, and direction on how to create new opportunities.
I love those sessions.
It occurred to me, on the drive home, that we often default to the wrong thought process when looking for new work. Regularly, we think like this:
“I need someone to offer me a job to….”
Ugh. For a moment, put the entire legacy corporate structure out of your mind. No position, no title, no company, no job.
Instead, we should be saying this:
“People should pay me to…”
The first focuses on you, the worker dependent on others. The task-doer and title-holder. The second focuses on you, the giver of value who should be given money in return for services you alone (or best) can render.
Don’t simply look for a job. Identify and promote your unique value that leads to income.
Now that I think about it, adapt the words slightly and this mindset also goes for companies promoting themselves.