The Five People You Meet at SOBCon

After SOBCon, you’ll notice a number of tweets and comments by people expressing regret that they didn’t go, and/or mentioning that they’d like to go next year.

To entice you to take action, let me describe the 5 kinds of people you’ll meet at a SOBCon gathering:

1. Business people – SOBCon attracts people who are doing business, not just making noise. If you want to make connections with fellow entrepreneurs, this is your place.

2. Doers – many conferences attract thinkers and talkers. The people who attend SOBCon are definitely thinkers, and many have no problem talking – but there is a bias toward action. If you want concrete inspiration, this is a place to find it.

3. Mentors – there is a surprising proportion of people gathering at SOBCon who will very generously give of their time and expertise. We all need mentors. This is a room full.

4. Up-and-comers – both years I’ve attended, I’ve been impressed by the number of folks who clearly have leadership and initiative written all over them. You can just see that they’re going to be speakers in a few years, with lots of success to share. It’s fun to see the flower in bud!

5. Humble Leaders – SOBCon really is a check-your-ego-at-the-door kind of gathering. However, that isn’t forced – it’s just that humble, servant-minded people tend to find each other and come together.

You can attend lots of other conferences and find, in isolated corners and pockets, these kind of people. But at SOBCon, it’s distilled – 100-proof quality. That’s why it’s my favorite gathering of the year. And you can commit, even now, to next year’s event in Chicago at a very low rate (not an affiliate link – I just think you should be there!)


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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

13 Responses to The Five People You Meet at SOBCon

  1. Jim Everett says:

    Hi Steve,
    Great post. I would like to add a sixth person that you meet at SOBCon.

    That person is yourself. I’m talking about the real you. The one that resides under the layers of your experience, your titles, your ‘public face’, your desire to impress others, your secret stories that you tell yourself to justify your actions and to hide your insecurities from the world.

    At SOBCon, when you meet the 5 people you describe above, all those layers gently fall away and you get a glimpse of who you really are. Of what a kind, caring, generous person you really are. Of how badly you want to make a difference in the world. Of all that you really have to offer.

    The only greater gift than meeting yourself is to share yourself with the world. That’s what starts at SOBCon and it’s going to take every ounce of willpower you have to keep it going when you feel like stopping, when your insecurities feel like truth, and when it feels like you have no one to turn to.

    Fortunately, you now have a new, big, powerful family that you can count on – that’s how I describe SOBCon.

    Steve, thanks for starting the conversation and for providing the space for me to share my thoughts and appreciation for the experience.


  2. Jen Brentano says:

    Hey Steve!

    It’s true – I KNEW the moment I said I’ll wait til the next one, that I would be bummed for not going. Great post and thank you for sharing the link to reserve a seat for next year!!

    And Jim – I love the description of the 6th person! What a great place to uncover and discover.


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  4. mckra1g says:

    Agree with all – excellent addition Jim.

    And to expand upon the 5th kind of person, one of the things I said when talking with a “newbie” on the first Friday of the conference, when I come to SOBCon, I come with the expectation that I want to give back. Reciprocity is a powerful instinct, but there is more than the “scritchy-scratchy principle” at work and I cannot explain the difference. This is not a mercenary givesy-takesy sort of giving. It truly does embody selfless and that’s where the real power lies.

    Great stuff. See you next year! 🙂

  5. Great post, Steve. Building on mckra1g’s comment, I would add that there was an openness at SOBCon that is rarely found at other conferences. People at SOBCon came to learn and to get something out of the conference, but they also came to GIVE – big time! That was most evident on the last day when we helped the four non-profit groups with their social media strategy. Everyone who attended made a contribution and gave of themselves as part of the experience. I found that to be in both inspiring and moving.

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  7. Mike McCurry says:

    Steve, this really is a terrific post. You really eloquently and succinctly captured a lot of the value that SobCon events bring to attendees. I too have attended two conferences now and both have had a powerful influence on my life at some level.

    Thanks for calling out these important points and look forward to seeing you next year!


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