A Tale of Two SOBCons
May 1, 2011 20 Comments
A Friend, two Tribes, and a Gift
I have just returned from SOBCon 2011 in Chicago, my mind and heart swirling with excitement fueled by memories, epiphanies, and new opportunities. And gratitude.
SOBCon is a gathering – I almost hesitate to call it a conference – orchestrated by Liz Strauss and Terry “Starbucker” St. Marie. It’s the kind of event where you roll up your sleeves, check your ego at the door, open your heart, and build professional relationships that turn into…all kinds of things.
This post is the story of what has transpired due to SOBCon, from the first one I attended (last year) to this one, which was held from April 29-May 1. It may be a bit long, and it definitely will be personal. It will also be a living illustration of what SOBCon is all about – being a catalyst for entrepreneurs.
One year ago in Chicago, I met Lisa Petrilli, and we became fast friends and collaborators. Shortly thereafter, she suggested we co-create something called #LeadershipChat on Twitter, which we launched last fall. Our approach was somewhat unique – building a climate and community that feels like a Tuscan family dinner table – and soon a pretty faithful tribe began gathering on Tuesday nights each week for these virtual meetings. New relationships were being forged throughout the months, and Lisa and I decided that it might be a cool idea to bring a handful of these people together for a REAL meal in Chicago just before the 2011 SOBCon kicked off. As it turned out, a group of 10 of us enjoyed a five-hour (!) afternoon lunch together laughing, talking, brainstorming, and utterly enjoying seeing LeadershipChat come to life at a very real Italian meal. With cannolis, of course (inside joke).
Also, I think I counted at least 7 people who were attending their first SOBCon this year due in large part to connections made via the LeadershipChat tribe. Since SOBCon is all about instigating new stuff, this brand of ROI can be called “Return on Instigation”!
During last year’s SOBCon, I was floating my long-standing dream among a few select friends about creating a professional referral network. I had already created my own referral business (Impactiviti) for pharma/healthcare, but what I really wanted to do was pull together a tribe of like-minded folks who could “matchmake” high-quality clients and providers through a much larger trusted-referral network. After a long pre-launch process building this in stealth mode (with Lisa and 5 others), the Connection Agency was made public – appropriately – the first morning of this year’s SOBCon. And, yes, a handful of the initial members have SOBCon/LeadershipChat roots.
So, thanks to SOBCon, we have a friend, and two tribes. What about the gift?
I have a growing and intense desire to see great people liberated to do their best work – using their best skills – in a business climate of trust. I believe a whole tribe of entrepreneurs can be unleashed with a powerful, supportive network. In fact, I feel that this is my life mission – but, as it turns out, I was working with one hand tied behind my back.
Because of a scheduling oversight, I had one extra day in Chicago before the LeadershipChat dinner. I had just written a post about Brand Therapy – it sounded like a cool name – and, figuring I might be able to do some good for a few folks with the free afternoon, I offered to conduct free therapy sessions for a few
victims volunteers who wanted to get some clarity on their professional identities, direction, and brand. That happened Wednesday – and, over the next couple of days, similar conversations occurred with a few other people.
This capability – helping individuals/companies gain clarity through analytical questioning and creative directive-ness – is a gift. We can acquire skills and knowledge, but there’s an element that almost seems like magic about a God-given gift. Using that intuitive skill to benefit others brings more unrestrained joy and fulfillment than anything else. But it also confused me – don’t agencies and career coaches charge huge amounts to come up stuff that just seems so clear to me after a little time talking?
I was so perplexed by this ability, so uncertain how to incorporate it into my business, that even when I’d be helping others see themselves clearly in the mirror, I was hesitating to see myself. That which was most intuitive – most me – made me uncomfortable.
So, it was a gift that a little group of people entrusted their thoughts and desires to me, because not only was I helping them gain clarity, they were helping me do the same. Sean will be a great DCAL; Greg will become the entrepreneur’s coach; Sara will build marketing starting with empty trays; Marla is the story-getter; Fred will become the pre-mortem problem solver. As for me, I guess I’ll be a therapist-adviser, which happens to complement rather well being the connection agent. Those who gain insight into their identity and message can also be connected to the other people who can help make things happen.
Thanks especially to Lisa Petrilli, Chris Brogan, Sean McGinnis, Jeanne Male, Anthony Iannarino, Greg Hartle, Fred McClimans and Patty Azzarello for listening to my visions, and putting to flight my perplexity. Your investment of time and your outside viewpoints brought both clarity and validation.
Maybe I’ll update this post with a list of the other great people I met, but right now, I have to go pick up one of my boys. Suffice it to say that many new friends were made. And, yes, I’m looking at you, Liz Marshall!
I feel a little funny that this tale of two SOBCons doesn’t include much of anything about this year’s SOBCon event itself – the great speakers like Michael Port and Carol Roth, the usual wonderful hospitality of Liz and Terry, the fun social events – others will be writing about all that, for sure. But I thought it might be fun to let you take a look behind the scenes and see the end result of SOBCon – transformation and business opportunity.
As many stated during the event, it really is all about relationships and network-building. And oftentimes, epiphanies.
That’s my story, and thanks for sticking with me to the end. Feel free to tell yours in the comments (or, if you prefer, feel free to use my post-conference review template from last year…!)