Announcing the Connection Agency
April 29, 2011 11 Comments
With a talented close-knit group of trusted collaborators, I’ve been working on something behind the scenes called the Connection Agency. We’re just now emerging out of stealth mode. But before I say more about the CA, I want to point to a very crucial part of the “why?” formula.
The boom of networked communications has opened up an amazing array of opportunities for individuals who are knowledgeable, connected, and trusted. Welcome to the new intermediation.
We talk often about how on-line networks are bringing about radical disintermediation (removal of the “middleman” – think about what Amazon is doing to the publishing and book-selling world). But what we need to see is that new intermediaries are needed, particular when it comes to knowledge curation, resource-finding, and person-connecting. eHarmony provides an example of how technology can intermediate to make matches more efficiently.
When I started my Impactiviti business 5 years ago, it was actually a “trust agent” business model – even before that term was coined by Chris Brogan and Julien Smith. I “matchmake” my pharma/healthcare clients with personally selected, trusted and excellent outsource suppliers; and I work on a referral fee basis with those partners. It’s an intermediation business built on trust, reputation, knowledge, and new efficiencies (in fact, this week, I met with 2 high-caliber individuals for brand therapy sessions and encouraged them to adopt a form of that model in their respective spheres).
And here’s a wonderful little secret: there’s not much competition. We become so used to the inefficiencies, dishonesty, and incompetence baked in to our current work models, that few see what an astonishing opportunity awaits a network connector who can create and grow a new ecosystem, with character and virtue and proven capability at the center.
But the business need exists in ALL sectors, not just pharma/healthcare. So we’re evolving a model of an organic network of trust agents who will refer their trusted clients and suppliers across the network to “matchmake” needs – while splitting referral fees. The Connection Agency is a way to help entrepreneurs who work by old-fashioned, trusted handshake values to multiply value through the power of social networks and the universal need for trust-referrals.
The CA is a work in progress. It is, by design, a slow-grow evolution with a very long-term goal – a transformation of how business can get done when the purpose-built network is the heart of the business, not some add-on. We’re figuring it out as we go along and you won’t see a lot of noise about this network, because we’re focused on a high-quality, high-trust, high-touch business that, by design, is very selective.
Will the CA succeed? My current business experience as a solopreneur says, Yes! Scaling it to a network of people is a huge challenge, but I think we can do it. And I/we will value your support, your input, your recommendations, your referrals – this is, fundamentally, a team effort. The adventure begins…!