The Pace of Success
January 29, 2011 1 Comment
All of my marketing instincts perpetually whisper in my ear – “go wide, go loud, build big!” Create an audience. Reach as many as fast as you can.
Yet everything I’ve learned whispers in the other ear – “go deep, go slow, build quality!” Create a tribe. Build a vision and a direction that will reach plenty of people over time.
I’m slowly learning to decrease the volume on the first, and listen more closely to the second. Remind me if I forget. Subduing old instincts that are constantly reinforced by our marketplace is not so easy!